Amazon Best-Seller List Persists as Shoppers Snag Top Picks Ahead of October Prime Day

Amazon’s best-seller list remains a driving force for shoppers, even as the company gears up for October Prime Day. The retailer has scheduled its two-day sale for Oct. 7 to Oct. 8, according to an official notice, but buyers are already flocking to a curated set of year-round top sellers that Post Wanted tracks across dozens of categories. The guide highlights everyday essentials—dentifrice, batteries and personal care staples—alongside electronics, clothing and beauty favorites that consistently appear in cart and checkout data. The breadth of items underscores how many consumers treat Amazon as a one-stop shop for both daily needs and aspirational purchases.

The beauty and personal-care category anchors repeat buys from mothers, students and professionals alike. Crest 3D Whitestrips remain a perennial best-seller, alongside Korean skincare hits like the Biodance Bio-Collagen Real Deep Mask. Dental hygiene staples such as Oral-B Pro 1000 CrossAction Electric Toothbrush sit on the list year after year, helped by clinical claims and frequent discounts. Skin-care workhorses—CeraVe Eye Repair Cream, TruSkin Vitamin C Serum, grace & stella Restoring Eye Masks and Cetaphil Daily Facial Cleanser—rotate in and out depending on promotions and reviews. At the same time, high-demand items like First Aid Beauty KP Bump Eraser, COSRX Snail Mucin 96% Power Repairing Essence and Laneige Lip Sleeping Mask illustrate how shoppers mix drugstore reliability with premium serums and treatments. Image-focused beauty staples such as Sol de Janeiro Hair & Body Fragrance Mist and Dermora Golden Glow Under Eye Patches also appear repeatedly, signaling a steadier interest in fragrance, depuffing and hydration.

Beyond skincare, the guide includes everyday-care products and tools that support busy households. Bioderma Sensibio H2O Micellar Water is listed among favorites for makeup removal and skin-calming care, while Paula’s Choice Skin-Perfecting 2% BHA Liquid Exfoliant is repeatedly cited as a No. 1 Amazon best-seller thanks to its track record of reducing blackheads and pores. Personal care items from Lume Whole Body Deodorant to Mielle Organics Rosemary Mint Scalp & Hair Serum reflect a growing emphasis on inclusive grooming and naturally based formulas. Nutrafol Women’s Balance Hair Growth Supplements and Amazon Basics Cotton Rounds round out the list of practical buys that appeal to millions of repeat customers.

Shoppers also tend to stock up on core household items. Amazon Basics’ 100-count cotton rounds and other everyday staples remain fixtures in many carts, while two-in-one hair-styling devices and fragrance-free cleansers from household names like Neutrogena, Anastasia Beverly Hills and Olaplex appear alongside budget-friendly options. The mix highlights a broader consumer trend: even as shoppers chase big-ticket upgrades, they maintain a steady cadence of replenishment—think toothpaste, wipes, facial cleansers and reliable makeup removers—as a baseline for monthly shopping across households.

The Home category captures the practical, durable side of Amazon’s appeal. The list features the Bissell Little Green multi-purpose cleaner, a staple for pet owners, and sustainable bedding options like Hotel Sheets Direct’s 100% viscose bamboo sheets. Memory-foam options such as the Zinus Green Tea Memory Foam Mattress offer value in a “bed-in-a-box” format, while Angry Orange Pet Odor Eliminator addresses a very common household need. In storage and organization, items such as the Amazon Basics Slim Velvet Non-Slip Hangers and Yaheetech Lift Top Coffee Table with Hidden Storage showcase how shoppers optimize living spaces. A quiet, reliable humidifier from AquaOasis and one of the most flexible sofa slipcovers from Easy-Going illustrate the ongoing demand for comfort tech and home improvements.

In fitness and outdoor gear, the latest round shows a steady appetite for at-home equipment and portable hydration options. Apple AirPods Pro (2nd Generation) sit alongside the Stanley Quencher Insulated Bottle, a staple for gym-goers and commuters who log longer days away from home. The Sunny Health & Fitness Magnetic Rowing Machine is a popular entry into rower setups, and LifeStraw’s Personal Water Filter remains a trusted tool for camping and emergencies. Reusable water bottles from Hydro Flask and Owala, plus a durable Amazon Basics Neoprene Workout Dumbbell set, underscore how consumers invest in healthier routines with comparatively affordable entry points.

The clothing and accessories aisle also reflects broad appeal across budgets. From Crocs Unisex-Adult Classic Clogs to Bruno Marc Oxford Wingtip Dress Shoes, the list includes everyday comfort as well as occasions requiring a dressier vibe. Budget-friendly staples such as Amazon Essentials Belice Ballet Flats and a range of Carhartt or Calvin Klein pieces sit alongside practical workwear—think Lee Relaxed Fit All-Day Straight Leg Pants and dress pants from Calvin Klein. Accessories span from Pavoi Gold Hoops to Oakley and MXNX sunglasses, with compact clutch options from FashionPuzzle and versatile Dream Pairs heels rounding out the style mix.

Outdoor living remains a hot segment as well. Best Choice Products’ Adjustable Gravity Lounge Chairs (Set of 2) stand out for patios, while Greenworks Electric Lawn Mower represents a mid-season upgrade for yard work. Coleman Sundome Camping Tent remains a reliable choice for weekend campers, and GoSports’ Classic Cornhole Set is a favorite for backyard gatherings. For campers, Coleman’s Gas Camping Stove rounds out a compact cooking setup, and golfers may reach for Lazarus Premium Forged Golf Wedge Sets for weekend rounds. A Royal Gourmet Charcoal Grill with Cover completes the outdoor essentials that sit on many wish lists as summer fades into fall.

In the Book Best-Sellers section, Audible remains a gateway to a broad library of titles and a way to diversify how readers consume content. The catalog highlights popular titles such as One Italian Summer by Rebecca Serle, Educated by Tara Westover, Weather Girl by Rachel Lynn Solomon and Half Baked Harvest: Super Simple Cookbook by Tieghan Gerard. Readers also gravitate toward contemporary fiction and historical fiction like The Four Winds by Kristin Hannah and The Great Gatsby by F. Scott Fitzgerald, alongside modern works that explore relationships and personal growth such as Atlas of the Heart by Brené Brown and How Not to Die by Michael Greger, MD. The list also nods to mystery lovers with And Then There Were None by Agatha Christie, and even a coloring book option, Amazing Patterns, for stress relief and creativity.

Audible Plus and Audible Premium offers are described as part of the shopping guidance, with monthly credits and access to thousands of titles as part of the membership. The book recommendations are complemented by a wider discussion of what titles perform best on Amazon and how reviews and promotions influence visibility on the platform.

The New York Post’s shopping desk emphasizes transparency: Post Wanted discloses affiliate links and any sponsor content, and the team routinely updates recommendations as deals and prices shift. The guide’s cross-category approach reflects how many shoppers plan multi-item purchases—combining beauty, home improvement, electronics and apparel into a single online cart. As Prime Day approaches, the lessons from the best-seller list suggest a mix of practical replenishments and occasional splurges—an approach that has helped Amazon’s top sellers maintain momentum through changing seasons.

Why Trust Post Wanted by the New York Post: For more than 200 years, the NY Post has been a daily source for news, business insights and practical shopping guidance. Post Wanted is dedicated to testing and comparing products, labeling partnership content clearly and updating coverage to reflect current research and expert input. Deals can expire and prices are subject to change, the team notes, emphasizing the importance of checking current offers before buying.