Amazon rolls out early Prime Big Deal Days discounts; New York Post highlights 35 top offers

Amazon’s Prime Big Deal Days returns Oct. 8–9, and the company has begun rolling out a large slate of early discounts across categories, the New York Post reported, spotlighting 35 early offers its editors say are worth shopping before the official two‑day event.

The official sale will begin at 12:01 a.m. Pacific Oct. 8 and run through Oct. 9. Retailers frequently stage early promotions in the weeks leading up to such events; this year, Amazon’s early assortment spans electronics, home goods, beauty, fitness, apparel and kitchenware, and includes discounts from major brands normally associated with Black Friday pricing.

Among the items New York Post editors highlighted are flagship consumer electronics and accessories: Apple’s AirPods Pro 2 wireless earbuds, an Apple AirTag four‑pack for item tracking, the 2025 MacBook Air 13‑inch with Apple’s M4 chip, Beats Studio Pro noise‑canceling headphones and a 50‑inch Amazon Fire TV 4‑Series. The Post noted that brands such as Samsung, Apple and Dyson are offering price cuts more typically seen during late‑year shopping events.

Tech deals are joined by discounts across home and personal care. Early offers cited include robot vacuums and mop combos, cordless wet/dry cleaners, popular skincare items such as medicube Zero Pore Pads 2.0 and Neutrogena’s Hydro Boost Water Gel, and styling tools from Hot Tools and CHI. The New York Post said its selections were curated based on quality, value and the likelihood that items would sell out once the main event starts.

The early promotions extend into kitchen and home‑improvement categories. Editors pointed to the Keurig K‑Elite single‑serve coffee maker, multi‑piece nonstick cookware sets, compact air fryers, and tool kits like a DeWalt cordless drill and impact driver combo. Fitness and wellness items on the list included smart rings for sleep and biometric tracking, folding treadmills, rowing machines and established nutrition brands.

Fashion and accessories also appear among the early markdowns, with items such as basic cotton underwear packs, outerwear, running shoes and designer crossbody bags noted as part of the Post’s curated picks. The coverage emphasizes that not all early deals are equal, advising shoppers to prioritize offers that combine genuine discounts with strong product reviews and brand reliability.

The New York Post described its approach as editorial and hands‑on: staffers sifted through available offers, tested or compared products where possible, and highlighted deals they judged to deliver meaningful savings or quality. The outlet said it will continue updating its list as new early offers become available and as the Oct. 8 start date approaches.

Amazon’s decision to put many deals live early follows a broader retail trend of stretching pre‑holiday promotions across multiple weeks. While the official Prime Big Deal Days sale remains a perk for Prime members, the Post noted that several early markdowns were accessible to all shoppers, a shift that could broaden participation ahead of the members‑only window.

Industry analysts and deal trackers caution that prices can fluctuate and that not every promotional price represents the lowest possible price over time. The New York Post and other outlets urged shoppers to compare historical prices, check return policies, and consider product reviews before making purchases. The Post’s advisory also reiterated that deals can expire and that inventory may be limited for highly discounted items.

Amazon’s early rollout and the selection of name‑brand discounts underscore a competitive retail landscape as companies seek to capture consumer spending ahead of the holiday season. The coming weeks will show whether the early offers materially cut into demand for the main Prime Big Deal Days event or simply serve as a preview that stimulates additional traffic and sales during the Oct. 8–9 window.