bet365, FanDuel, BetMGM, DraftKings and Fanatics Lead New York Post’s September 2025 NFL Sportsbook Rankings
Ranking highlights pricing, app design, market variety and promotional strategies as the NFL drives the U.S. betting market into the 2025 season.
A New York Post guide published in September 2025 ranked the leading U.S. sportsbooks for NFL betting, naming bet365, FanDuel, BetMGM, DraftKings and Fanatics as the top five operators for the upcoming season. The report emphasized odds competitiveness, mobile-app usability, breadth of markets and promotional value as the primary criteria shaping where bettors will deploy capital during a season that remains the industry’s primary revenue driver.
The Post’s assessment singled out bet365 for offering some of the fairest odds in the market, noting the operator’s continued use of traditional -110/-110 pricing on many NFL wagers at a time when other books have increased their hold percentages. FanDuel was praised for having the most user-friendly app interface, a legacy advantage traced to its early daily fantasy sports business. BetMGM was identified for the deepest variety of betting menus, DraftKings for the widest array of product options, and Fanatics for aggressive promotional campaigns that leverage a sitewide loyalty currency.
The ranking details state-by-state availability and current welcome offers tied to each operator. bet365 is available in a mix of states including Arizona, Colorado, Iowa, Indiana, Kansas, Kentucky, Louisiana, Maryland, North Carolina, New Jersey, Ohio, Pennsylvania, Tennessee and Virginia, and the Post noted the operator’s new-user promo code NYPBET. FanDuel, now a dominant retail and mobile brand under Flutter Entertainment, is live in the largest set of states among the five and was highlighted for a Bet $5, get $300-style welcome offer that underscores the platform’s broad consumer reach. BetMGM’s offer, identified by the Post with the code NYPDM1500, features a first-bet refund in bonus bets up to $1,500. DraftKings continues to bundle sportsbook options with contests and horse betting, and the Post flagged a Bet $5, Get $300 in Bonus Bets offer combined with event-specific discounts. Fanatics, the market entrant focused on cross-platform incentives, uses FanCash — a loyalty currency redeemable for bets, tickets and merchandise — to compete for market share.
Market participants and customers have different priorities, and the Post’s guide encouraged bettors to weigh those preferences when choosing a primary app. The report advised checking welcome-promo terms and caps, comparing hold percentages to identify which books offer fairer pricing over time, and reviewing the depth of prop markets and futures if a bettor seeks a wider palette of wagers. It also highlighted the importance of ongoing promotions for existing customers and loyalty programs that reward volume and persistence.
The NFL remains the single largest driver of sports-betting activity in the United States, and the sector has seen seasonal and structural shifts since the repeal of federal prohibitions on sports wagering. Competition among operators has intensified as national brands and regional entrants fight for deposits and handle. That competition has produced a variety of product strategies: some books prioritize tight pricing and low hold to attract sharps, others emphasize a polished app experience to capture casual bettors, and new entrants lean on innovative rewards systems to build cross-product engagement.
Regulatory availability continues to shape the market as much as product strategy. Operators are licensed on a state-by-state basis, and the guide reiterated that bettors should confirm a sportsbook’s legal status where they reside. The Post listed additional popular operators available in some jurisdictions, including Caesars and ESPN BET, while noting that the legal footprint and promotional mix change as operators expand or adjust state offerings.
The Post’s ranking also offered a concise FAQ addressing routine consumer questions. It reminded readers that any licensed sportsbook operating in a state where wagering is permitted can accept NFL bets; that available bet types typically include moneylines, spreads, totals, player props, futures and a growing set of derivative markets; and that an individual’s “best” sportsbook depends on whether they prioritize price, product variety, app experience or promotional value. The guide reiterated the Post’s own preference for bet365, followed closely by FanDuel, while acknowledging that opinions vary among bettors.
Industry observers say promotional intensity and product expansion are likely to continue through the 2025 season as operators attempt to retain share after the first weeks of the NFL schedule. For customers and market-watchers, the Post’s ranking offers a snapshot of how five major operators position themselves across price, product and promotion at a key moment for betting volume and revenue.
