Bunnings Tops Roy Morgan's 2025 Trusted Brand Awards as Aldi, Commonwealth Bank and YouTube Make Gains

Bunnings Warehouse was named Australia’s most trusted brand for 2025 in the Roy Morgan Trusted Brand Awards, claiming the annual "Best of the Best" title for a second consecutive year and holding its place among the nation’s most dependable household names.

Roy Morgan, which polls 25,000 Australians and assesses more than 1,000 brands across 27 industries, also announced winners across retail, banking, technology and government services, with Aldi again taking Supermarket of the Year and Kmart retaining its crown in the Department & Discount Department Store category.

The awards highlighted several first‑time category winners: Commonwealth Bank was named Bank of the Year, YouTube claimed Video Sharing & Social Media Brand of the Year and Medicare won Government Service of the Year. Established players also returned to the top, with BHP named Mining & Petroleum Company of the Year, Red Energy taking Utility of the Year for the third time and HCF regaining Private Health Insurer of the Year after a previous win in 2019. Apple, Toyota, Australia Post and Samsung successfully defended their respective titles.

Roy Morgan said the survey runs year‑round, with quarterly publications and an annual awards ceremony recognising brands that consistently score highest on trust measures. Michele Levine, chief executive of Roy Morgan, said Bunnings’ appeal was rooted in fundamentals such as price, assortment and service. "Bunnings customers consistently mentioned the price matching, good quality and range of products, and helpful staff as key reasons for the high levels of trust in Australia's favourite retailer," Levine said.

The 2025 results reflect a broader consumer landscape marked by high household cost pressures. Roy Morgan noted that rising grocery bills, mortgage stress and other cost‑of‑living concerns made trust a particularly valuable attribute for brands this year. Levine said the winners were those that not only endured recent turbulence but also strengthened their relationships with customers. "The key challenge… has been dealing with the high cost‑of‑living caused by the high inflation and interest rates," she said. "This year's Trusted Brand winners have successfully maintained, and built, their trust with their customers and clients better than any of their rivals."

In total, Roy Morgan celebrated 22 brands in 2025, with 16 repeating from the previous year. Bunnings has been among Australia’s top three most trusted brands since 2019 and won Retail Brand of the Year for a seventh consecutive time, according to the research. Aldi’s continued success as Supermarket of the Year was attributed to its discount model and streamlined operations, which have resonated with price‑sensitive shoppers amid the cost‑of‑living squeeze.

Commonwealth Bank’s win marks a notable shift in financial services sentiment, the awards noted, after a period in which banking institutions faced heightened scrutiny. YouTube’s recognition underlines the platform’s deep integration into Australian daily life, while Medicare’s award reflects public reliance on the national health system during a period of healthcare strain.

Analysts and consumer commentators said the awards can both mirror and influence public perception, offering companies a measure of brand equity that may matter to investors, advertisers and policymakers. Roy Morgan’s methodology — a large, continuous sample and cross‑sector comparisons — aims to capture persistent consumer views rather than short‑term fluctuations.

The 2025 Trusted Brand Awards underline the resilience of retailers and services that emphasised affordability, availability and familiar service during a challenging economic period, while also signalling areas where public trust is shifting across sectors such as banking and digital platforms.