Fanatics Promos Fire Up for Michigan-Nebraska Clash, Offering FanCash to New Signups
New-user offer includes $100 FanCash on a $10 bet and up to $100 back on each gameday; New York signups face a $25 no-sweat cap as promotions expand across states.
Fanatics Sportsbook rolled out a promotional package tied to Saturday’s Michigan–Nebraska clash, offering new customers a $10 bet that unlocks $100 in FanCash, plus up to $100 back in FanCash for each football gameday this season. The offer is designed to drive signups ahead of Week 4 of the college football schedule and to boost engagement across Fanatics’ sportsbook ecosystem.
New-user promotions cover a broad slate of states: Arizona, Colorado, Connecticut, Washington, D.C., Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Michigan, North Carolina, New Jersey, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. In New York, however, the signup carries a $25 limit on no-sweat first bets. The signup flow typically asks new users to select a bonus, choose their state, fill in login details, apply the promo code and make a deposit.
Terms tied to the promotion include a Sept. 30, 2025 signup deadline and specific wagering requirements. On each game day, new users must place a $1+ American football wager with odds of +300 or longer to trigger FanCash equal to the loss, up to $100 per game day. An additional opt-in offer allows placing a $10+ wager on any market with odds of -500 or longer within seven days of signup to receive $100 FanCash. FanCash rewards expire on Oct. 31, 2025, and other terms apply as noted in the Fanatics Sportsbook app.
Beyond the mechanics, the promo underscores Fanatics’ push to grow its customer base as more states regulate sports betting and operators compete for first-time players. The Michigan–Nebraska game itself is a marquee Week 4 matchup in the Big Ten, pitting undefeated Nebraska (3-0) against No. 21 Michigan (2-1). Michigan opened as a slight road favorite, but the contest is being viewed as a potential breakthrough moment for the Cornhuskers, who would rise into the Top 25 with a win and alter perceptions within the conference.
The promotion also reflects broader market dynamics in sports betting, where operators frequently deploy aggressive sign-up incentives to lift early-season handle and ramp up ongoing engagement. Industry observers note that such offers can drive traffic and new accounts, though they also carry cost and compliance considerations for sportsbook operators as they scale across multiple jurisdictions.
New York Post Betting’s analysis highlights the ongoing tension between fan expectations and program longevity in the Nebraska program, which has long enjoyed passionate support but has struggled to sustain relevance in recent years. The coverage frames the Michigan–Nebraska showdown not only as a sports contest but also as a testing ground for how promotional tactics translate into durable user growth and wagering behavior across the Big Ten and broader college-football landscape.