Fanatics Sportsbook rolls out season-long FanCash promotion ahead of Thursday Night Football

Fanatics Sportsbook has launched a season-long promotion that gives new customers $100 in FanCash after a $10 wager and allows bettors to earn up to $100 back in FanCash on each NFL gameday, the company and media reports said.

The offer coincides with Week 2 of the 2025 NFL season and Thursday Night Football’s matchup between the Green Bay Packers and Washington Commanders at Lambeau Field. Both teams opened the season with victories in Week 1.

Under the promotion, new Fanatics Sportsbook users who opt in and place a qualifying wager of $10 or more on any market with odds of -500 or longer within seven days of account registration will receive $100 in FanCash. FanCash is a site credit that can be used to place bets on Fanatics Sportsbook. Separately, the weekday gameday rebate requires users to apply the offer in the bet slip and place an American football cash wager of $1 or more at odds of +300 or longer; if that wager settles as a loss, the bettor receives FanCash equal to the amount of the losing wager, up to $100 per gameday.

The promotion is available to new users in Arizona, Colorado, Connecticut, the District of Columbia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Michigan, North Carolina, New Jersey, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. New York customers face a lower no-sweat-first-bet cap of $25 under state rules. The sign-up deadline for the offer is Sept. 30, 2025, and FanCash rewards expire Oct. 31, 2025, according to terms posted in the Fanatics Sportsbook app and reported by the New York Post.

The announcement reflects a common customer-acquisition strategy among U.S. sports bookmakers to use bonus credits and loss rebates to drive early-season engagement, particularly around high-visibility games such as Thursday Night Football. Fanatics’ promotion requires users to opt in and to meet specific wagering thresholds and odds requirements for both the initial new-user credit and the gameday rebates; the company’s app lists full terms and conditions, including FanCash usage rules.

The matchup between Green Bay and Washington drew attention in early-week previews because both clubs entered the season as projected NFC contenders, raising the stakes on a Week 2 primetime game. New York Post betting analyst Michael Leboff, cited in the Post’s coverage, noted the game’s early-season relevance and suggested that a home-field narrow favorite line signaled how closely matched the teams appeared on paper.

Fanatics Sportsbook, which has pursued a range of promotional offers since expanding in U.S. markets, joins competitors offering sign-up incentives timed to marquee NFL slate dates. Industry observers say such promotions can increase account registrations and first-week engagement, though the exact financial impact depends on customer retention and wagering behavior. Fanatics and its promotional partners advise customers to read the full terms in the app and to comply with state-specific rules and responsible-gambling guidance.