GHD launches $150 trade-in offer for Chronos straighteners, sparking shopper buzz

GHD on Sept. 1 unveiled a limited-time trade-in offer giving shoppers $150 back when they buy the Chronos or Chronos Max hair straighteners. The promotion runs through Sept. 23 and accepts trade-ins of any old hair straightener, from any brand and in any condition, with a prepaid bag and return form provided at checkout. Once the old tool is received and verified, ghd will refund $150 to the original payment method and recycle the device responsibly.

The Chronos employs HD motion-responsive technology that adapts to styling movements and continuously adjusts heat to a steady 185°C, a feature designed to maintain consistent performance for longer, thicker or curlier hair. It is available in black, pink sorbet and white. The Chronos Max, in turn, features wider plates intended to cover more hair in fewer passes and is marketed to deliver up to 90% more shine, up to 2.5x frizz reduction, and up to three times straighter hair in a single stroke.

Shoppers have taken to social media to react to the deal, praising the offer as a clever move and expressing excitement about upgrading. Posts included comments such as 'OMG this is so smart' and 'This is amazing.' Melbourne socialite Nadia Bartel also helped amplify the promotion by sharing it with her followers and noting the Chronos Max’s advantages over her previous tool.

To redeem the offer, customers enter the code TRADEIN at checkout when purchasing either Chronos Classic or Chronos Max. The purchase includes a prepaid bag and returns form; after the old straightener is received and verified, $150 is refunded to the purchaser’s original payment method, and the device is recycled.

With the trade-in window running from Sept. 1 to Sept. 23, shoppers looking to retire an aging tool have a limited span to take advantage of the savings and experience the new Chronos line for themselves.