iHerb Anniversary Sale Offers 29% Off Editor-Loved Skincare and Beauty Picks

iHerb’s Anniversary Sale is offering a 29% sitewide discount to celebrate the retailer’s 29th year in business, with the promo code 29SWSEP. The limited-time deal covers beauty and personal care products from K-beauty brands to drugstore staples, in a move aimed at helping customers refresh their skincare routines for fall. The sale is time-limited, with deals ending in less than 72 hours.

Highlights among the editor-loved picks include Cosrx Advanced Snail 96 Mucin Power Essence, Medicube Collagen Night Wrapping Mask, and Hero Cosmetics Mighty Patch, all featured for their performance and strong larger-than-life reviews. The Cosrx snail mucin essence is noted for targeting dark spots and dull or rough skin, while Medicube’s mask emphasizes collagen and niacinamide. The Mighty Patch line has earned thousands of five-star reviews for its ability to absorb impurities within hours, with an invisible patch option available for daytime wear. Also on offer are L’Oréal Paris True Match Lumi Glotion and Maybelline Instant Age Rewind Eraser Concealer, both staples for many makeup bags.

Other notable items include Aquaphor Healing Balm Stick, a multitasker used by makeup artists and consumers alike to soothe and prevent chafing or irritation; Weleda Skin Food Original Ultra-Rich Cream, a long-standing favorite under $15 that doubles as a primer or highlighter for some routines; Vital Proteins Collagen Peptides, a popular supplement with multiple flavor options; Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting Serum, marketed for brightening and elasticity; and California Gold Nutrition Strengthening Hair Masque, an in-house brand product with strong ratings and related oil and shampoo/conditioner duo options.

The sale is positioned as a fall refresh opportunity, with the promotion running sitewide to attract a broad range of shoppers seeking affordable celebrity-loved formulas and drugstore favorites. For context, the offering aligns with a broader retail trend of limited-time sitewide promos designed to drive traffic and increase basket size ahead of the holiday season. The program also highlights iHerb’s own brands, such as California Gold Nutrition, alongside third-party favorites across skincare, makeup, and supplements.

Cosrx’s product line is a centerpiece of the promotion, with a dedicated image showcasing the brand’s skincare approach during the sale period.

Medicube’s lineup is also featured prominently, reflecting the brand’s rising profile in editors’ and celebrities’ routines.

Hero Cosmetics Mighty Patch remains a standout due to its broad appeal and extensive user feedback. A variant designed to be worn invisibly under makeup provides an option for daytime use.

The promotion is time-bound, with the code 29SWSEP applicable to a wide range of beauty products across brands. Several items in the lineup have accumulated substantial reviewer traction: Medicube’s Night Wrapping Mask has more than 300 five-star ratings; Mighty Patch carries more than 6,000 five-star reviews; L’Oréal Paris True Match Lumi Glotion and Maybelline Instant Age Rewind Eraser Concealer are noted for their long-wearing formulas and coverage. Weleda Skin Food has long been cited as a versatile, under-$15 staple; Vital Proteins Collagen Peptides remain a top choice for many buyers; Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting Serum is highlighted for its accessibility and perceived brightening benefits; and California Gold Nutrition’s hair masque has earned more than 150 five-star ratings among consumers.

The sale’s mix of prestige, drugstore, and in-house brands mirrors the evolving beauty retail landscape, where consumers seek high-impact products at accessible prices. The coverage includes a blend of star-approved skincare and everyday makeup staples, with a focus on fall-friendly hydration, glow, and multitasking formulas. The event’s messaging underscores urgency, encouraging shoppers to act quickly as the window closes within 72 hours.

Shopper interest in these editor-loved products reflects a broader appetite for influencer- and editor-endorsed items that deliver visible results without premium price tags. The sales pull is designed to appeal to a wide audience, from skincare enthusiasts pursuing serums and patches to makeup lovers seeking foundations, concealers, and glow products. iHerb’s Anniversary Sale also spotlights its ongoing catalog of supplements, including Vital Proteins Collagen Peptides, a category that has grown alongside beauty-focused topical products in recent years.

This report on the iHerb Anniversary Sale comes from Page Six Style Shopping, with editor-curated selections and hands-on notes aimed at identifying affordable products that have earned celebrity or editor love. The coverage emphasizes verified customer feedback and the practical value of the discounts, rather than speculative trends. As the clock ticks down, shoppers are advised to apply the promo code 29SWSEP at checkout to lock in the savings before the sale ends.

For readers seeking a visual snapshot of the lineup, additional contextual imagery is provided here: