Kmart stocks One V Salon in Australia, bringing salon-grade lash and LED skincare at home

Kmart has expanded its beauty lineup in Australia by stocking One V Salon, a global cult brand known for lash and brow products. The retailer will carry two new releases from the brand: an 8-in-1 LED Light Face Mask and the Miss Wispy Day to Night Lash Clusters Complete Kit, with prices starting at $39 for the lash kit and $99 for the LED mask.

Founder Kylie Elms says the philosophy is simple: bring true salon quality into the home and make at-home glamour more accessible amid rising living costs. Since its 2020 launch, One V Salon has sold more than 300,000 products worldwide and built a name for its Brow Soap and other lash and brow essentials.

The Miss Wispy DIY Lash Clusters Kit includes 154 lash clusters—enough to create 13 to 15 full sets—plus a bond and seal formula, remover and a precision applicator. The kit is designed to give users a daytime flutter or full glam volume without visiting a salon, and is priced at $39. Reviews from shoppers praise the ease of application and the natural-looking results, with one admirer noting that the lashes look “glam” and that others frequently compliment the look.

The 8-in-1 LED Light Face Mask features 118 lights and eight targeted modes, letting users tailor their skincare routine for comfort and radiance at home. The silicone mask is soft and skin-friendly, fits all face shapes, is foldable, has an adjustable fit, and runs on a rechargeable battery. At $99, the LED mask is positioned as a far more affordable option than many comparable home-use devices, which often cost well over $150.

Together, the two products expand One V Salon’s reach beyond its 12 salon locations. The Brow Soap remains a flagship item, priced at $26.95 and known for its transparent formula that helps achieve laminated-brow results in seconds. The company says the new Kmart arrivals reflect growing demand for affordable, salon-inspired beauty solutions that customers can use at home without compromising quality.

Kylie Elms described the partnership as a milestone that broadens access to professional-grade tools. She noted that Kmart is a household name in Australia, and having One V Salon products on shelves and online supports the brand’s mission to empower women to achieve salon-quality results at home. She added that the collaboration validates the quality of the products and the market for at-home beauty solutions, especially when consumers are balancing budget considerations with everyday beauty needs.

The launches come amid a broader trend toward accessible, at-home beauty technology. By pairing the LED mask with the lash-cluster kit, One V Salon offers a combined approach to enhancing radiance and lash appearance without professional appointments. The company emphasizes that its products are developed from real salon experience, tested by professionals, and designed for simplicity, a message that resonates with shoppers seeking reliable, easy-to-use beauty tools.

In addition to the new Kmart entries, One V Salon has cultivated a loyal fan base globally, with its Brow Soap and lash products repeatedly highlighted by beauty enthusiasts for their salon-inspired results. The Australian rollout reinforces the brand’s strategy of meeting consumers where they shop while maintaining a focus on quality and affordability. This approach aligns with a growing consumer preference for at-home routines that deliver visible cosmetic results without the time or expense of a salon visit.