Madewell launches Insider Event with 30% off nearly everything through Sept. 24
Insider members can stack 30% discounts on most items, with sale items included for up to 50% off; the offer runs through Sept. 24 and requires email signup to unlock the discount.
Madewell is running its Insider Event, offering 30% off nearly everything online and in stores for a limited time. Insider members who register their email will see the discount appear in their cart, and sale items are included, meaning some shoppers can take up to 50% off items already marked down. The promotion covers new fall styles as the brand promotes wardrobe staples for the season. The sale ends Sept. 24, and stock is already shrinking as sizes sell out.
Product categories affected include denim, tees, dresses and outerwear, with examples such as the Double-Breasted Blazer in Suede, The Longline Straight Jean, the Deep V-Neck Cardigan and the Satin Midi Slip Skirt. Accessories and shoes are included in the sale, including the Emilie Tall Boot. The promotion has drawn attention from celebrities who are often seen wearing Madewell, among them Taylor Swift, Jennifer Lawrence and Zendaya, signaling the brand’s relevance as consumers assemble fall wardrobes. Dakota Fanning’s limited collab with the label is noted as an exception and is not part of the sale. Leighton Meester has also been spotted in the brand’s dresses, underscoring its fashion relevance.
Shoppers participate by signing up for the Insider program or using an existing Insider login; the discount appears at checkout after registration. The offer applies to new arrivals and preexisting markdowns, effectively layering savings for those who act quickly. Because demand is high, some sizes may sell out before the sale ends on Sept. 24.
Market context: The Insider Event fits Madewell’s ongoing strategy to spur fall shopping and reinforce its denim-focused identity, with a track record of celebrity endorsements. The deal is part of a broader trend among retailers to accelerate sales by stacking discounts during the mid-to-late September window, when customers are shopping for back-to-work wardrobes and weekend wear.
[Image: Madewell Insider Event sale image] https://pagesix.com/wp-content/uploads/sites/3/2025/09/madewell-insider-event-sale.jpg?quality=75&strip=all&1758276399&w=1024
[Image: Product lineup image] https://pagesix.com/wp-content/uploads/sites/3/2025/09/m1.jpg?w=1024
[Image: Additional items image] https://pagesix.com/wp-content/uploads/sites/3/2025/09/m2.jpg?w=1024
[Image: Cardigan and boots image] https://pagesix.com/wp-content/uploads/sites/3/2025/09/cardi.jpg?w=1024