MooRER to open first U.S. store in Meatpacking District, signaling luxury corridor expansion

MooRER will open its first U.S. store in the Meatpacking District at Romanoff Equities' 73 Gansevoort Street, a move that underscores the district’s ascent as a premier luxury retail corridor. The 3,400-square-foot space on Washington Street at the corner near the High Line and the Whitney Museum is slated to debut in time for the holidays. The site was formerly La Pecora Bianca, and Colliers’ Thomas Citron represented the tenant in the deal, though rent figures were not disclosed. Because the storefront lies within a historic district, the Landmarks Preservation Commission had to approve the alteration to create a ground-floor retail presence on Gansevoort Street.

Romanoff Equities has been a central force in the Meatpacking District’s retail evolution, leveraging a cobblestoned streetscape and a mix of industrial heritage and modern storefronts. The project sits near a cluster of luxury banners that now define the street, and MooRER’s U.S. flagship will mark the brand’s first store in the United States and signal plans for broader expansion. Baccarat has also chosen the area for a move from uptown Madison Avenue to 33 Ninth Avenue, reinforcing the district’s growing prestige. The corner is part of a broader effort by Romanoff to attract marquee tenants while preserving the neighborhood’s historic fabric.

63 Gansevoort Street, the neighboring space, is listed for about $550 per square foot, according to the Real Estate Board of New York. MooRER is Verona-based and was founded by Moreno Faccincani. The rent contrast with Soho, where top rents can exceed $600 per square foot, illustrates Meatpacking’s growing appeal as a site for high-end brands seeking exclusivity with a smaller, more intimate footprint. Industry observers say the district’s mix of history, cobblestone lanes and proximity to tourist anchors helps explain the appeal to luxury retailers looking for a story-driven storefront within a compact block.

First-half 2025 data from REBNY show Meatpacking rents averaging roughly $195 to $257 per square foot, far below Soho's roughly $621 per square foot. Some prime locations still fetch as much as $500 per square foot, but builders say the district offers a balance of affordability and prestige relative to its northern neighbor. The Whitney Museum and the High Line serve as anchors that draw visitors year-round, while the district’s restaurants and nightlife add to the foot traffic that retailers say helps justify premium storefronts.

Not all signs point to an unchallenged ascent. Several large-format vacancies remain on Washington and West 14th Streets, and observers note that the cost of build-out, insurance and taxes can squeeze margins on even marquee spaces. Still, the district’s architectural character and the concentration of dining and culture help sustain demand for flagship leases among luxury brands seeking a distinctive backdrop.

Notable advantages persist for Meatpacking. The district benefits from a tight supply of available large-format spaces, proximity to the West Village and West Chelsea, and a persistent draw for visitors thanks to the High Line and the Whitney. Industry brokers emphasize that flagship spaces are as much about storytelling as about sales, with landlords and tenants alike aiming to create a distinctive shopping experience that matches the neighborhood’s industrial-chic heritage.

The Meatpacking District’s transformation continues as more luxury brands look to anchor their U.S. presence in a walkable, culturally rich corridor. MooRER’s New York store will be the brand’s first U.S. outpost and is expected to catalyze additional activity in a district that has already attracted a roster of global labels, including Gucci, Hermes, Loro Piana, Bottega Veneta and Diane von Furstenberg. As developers and landlords pursue high-end tenants, the district’s blend of historic architecture, cobblestone streets and curated retail experiences appears to be strengthening its position as a premier Lifestyle and luxury shopping destination in New York.