NikeSkims launches collection with star-studded campaign, fueling strong demand

NikeSkims is officially available to shop, bringing months of buzz to a retail launch that industry watchers say could become a major sell-out risk. The collaboration pairs Nike's performance-wear heritage with Skims' body-hugging silhouettes, and features a star-studded campaign with Kim Kardashian and Serena Williams, along with athletes such as Sha’Carri Richardson, Jordan Chiles and Chloe Kim.

In a press release, Skims co-founder Kim Kardashian said the line aims to help women 'look and feel amazing while working out and achieving their goals,' underscoring the blend of Nike's technical fabrics with Skims' signature fits and a monochrome color palette. Serena Williams, among the campaign's spokespeople, praised the fabrics, telling marketers the collection 'feels like butter on your skin.'

Available pieces span leggings, bras and lightweight layering options designed for gym days and off-duty wear. Highlights include the Shine High-Waisted V-Panel 26-Inch Leggings, described as lightweight with a subtle shine and a double-layered V-panel for added shaping; the NikeSkims Triangle Bra; the Vintage Seamless Long Sleeve Shrug for warming up; the High-Waisted 3-Inch Boyshorts; the Vintage Seamless Racerback Tank Top; the Shine Long-Sleeve Half-Zip Top; and the Weightless Layers Sleeveless Top. The Matte Cami Longline Bra, featuring wireless contoured pads and adjustable straps, rounds out the lineup for activities from long runs to errands.

Brand notes emphasize the crossover appeal of the collection: Nike's performance silhouette across colorways matched with Skims' comfort-focused shapes, designed to transition from workouts to everyday wear. The campaign's star power has amplified attention across social media and fashion outlets, and retailers anticipate strong demand as shoppers flock to the online shop.

Availability is immediate, with stock expected to move quickly given the early buzz and the branding clout of Kardashian and Williams. The line arrives as Nike expands its collaboration-driven product drops and as Skims continues to push into performance-meets-wardrobe segments.