Oral-B iO Series 7 toothbrush gets $100 discount ahead of Prime Day
Early Prime Day promotion slices $100 and 45% off the Oral-B iO Deep Clean + Protect Rechargeable Electric Toothbrush ahead of Oct. 7–8 shopping event.
An Oral-B electric toothbrush is on sale ahead of Prime Day, offering a $100 discount and a 45 percent price cut on the iO Deep Clean + Protect Rechargeable Electric Toothbrush. The promotion runs in the lead up to Prime Day, which this year is slated for Oct. 7 and Oct. 8. The deal is being pitched as an early access offer to customers shopping for discounts on premium oral care devices.
Oral-B's iO Series 7 packs a built-in display to choose cleaning modes, a brushing timer, a battery life indicator, and reminders to replace the brush head. When paired with the Oral-B app, the system shows real-time brushing guidance and tracks progress to help users cover all quadrants of the mouth. The package includes a rechargeable handle, a replacement brush head, a fast-charging unit, and a travel case. Oral-B says the iO can remove up to 100% more plaque in a week and support healthier gums.
The sale is part of Prime Day promotions and is framed as an early access deal. Last month, roughly 2,000 units were purchased at the current price, underscoring demand for premium oral-care devices ahead of the two-day event. Shoppers are cautioned that prices can change and deals can expire, a note that accompanies most time-limited promotions. Prime members can sign up for a free 30-day trial to access exclusive savings and early access to deals.
From a consumer perspective, switching to an electric toothbrush is often described as reducing waste over time and offering more durable, long-lasting use compared with disposable brushes. The iO Series 7’s rechargeable design, coupled with an app-guided brushing experience, fits a growing segment of shoppers seeking tech-enabled health tools that promise more comprehensive cleaning over the long term.
Market watchers note that Prime Day remains a major online shopping event for electronics and home goods, and deals on premium sleep, grooming, and personal-care products tend to attract both deal hunters and first-time buyers. Retailers frequently refresh promotions during the event window, so buyers are advised to verify current pricing before checkout.
