Tesla Removes $69,990 Cybertruck 'Long Range' Model From Website After Five Months

Tesla has removed the cheapest version of its Cybertruck from its website, discontinuing the $69,990 "Long Range" variant roughly five months after it went on sale, a move the company has not publicly explained.

The entry-level model, introduced in April 2025 as a lower-cost option, was listed on Tesla’s Cybertruck page until it was first reported missing by industry observers. The variant omitted several features available on higher-priced trims, including the rear lightbar, active air suspension and a rear infotainment display, but still carried a $69,990 price tag. The Cybertruck remains available in two higher-priced configurations, which start at $79,990 and $114,990.

Tesla did not respond to requests for comment. The removal was first spotted by media outlets and on social platforms where analysts and some Tesla owners noted low interest in the stripped-down model.

Sales of the Cybertruck have lagged far below company expectations since deliveries began in late 2023. Cox Automotive reported that Tesla sold 4,306 Cybertrucks in the second quarter of 2025, a drop of more than 50% from the same period a year earlier. Industry observers estimate current sales pace at roughly 20,000 units per year, well short of the production capacity Elon Musk has cited in the past. Musk had previously discussed plans for a production capacity of about 250,000 units annually, with potential to increase to 500,000.

The Cybertruck’s development and market rollout have been marked by high-profile missteps and lengthy delays. The vehicle was unveiled as a prototype in November 2019 at a heavily promoted event where demonstrators broke glass meant to highlight the truck’s toughness. Production was initially slated for 2021, then repeatedly pushed back to 2023. The first units rolled off the line at Tesla’s Giga Texas in mid-2023 and deliveries began later that year.

The Cybertruck’s unconventional stainless-steel body and angular design have limited its regulatory acceptance and market reach; the vehicle is not available in the United Kingdom or much of mainland Europe because its size and shape do not meet some regional regulations. The truck’s distinctive exoskeleton and styling were positioned as selling points, but reviewers and some customers have reported safety and performance issues since deliveries began.

Analysts and online commentators have questioned the market appeal of the Cybertruck, particularly at price points starting near $70,000. Some observers suggested the Long Range variant failed to offer a sufficiently attractive trade-off between price and missing equipment to entice buyers. Others pointed to broader demand shortfalls for Tesla’s pickup in the face of high customer expectations and a competitive electric-vehicle market.

Tesla has continued to sell higher-tier Cybertruck configurations that include greater payload capacity, faster acceleration and slightly longer range — specifications that the company and buyers have used to justify the higher price points. The remaining models list ranges of roughly 320 to 325 miles and offer varying towing and payload capabilities.

The removal of the Long Range model renews questions about the Cybertruck’s long-term prospects and whether Tesla will further adjust pricing, option sets or production plans. Company executives have not indicated whether the discontinuation is temporary, part of a broader lineup rebalancing, or a response to production and demand dynamics. Market watchers will watch upcoming quarterly deliveries and Tesla communications for signals about the future of the Cybertruck line and how the automaker will respond to lower-than-expected consumer uptake.