Tesla removes $69,990 Cybertruck model from website five months after launch
The 'Long Range' trim is no longer listed as weak demand and low sales have pressured Tesla's Cybertruck rollout.
Tesla has quietly removed the cheapest version of its Cybertruck, a $69,990 "Long Range" trim, from the vehicle's ordering page, five months after the model went on sale. The company did not provide an explanation for the change, and the removal was first noted by observers tracking Tesla’s online configurator.
The stripped-down Long Range model omitted features found on higher-priced trims, including a rear lightbar, active air suspension and a rear infotainment display, but it remained priced near $70,000. Customers now see two remaining Cybertruck options on Tesla’s site, with base prices starting at $79,990 and $114,990.
Tesla has not publicly confirmed the reason for removing the Long Range trim. Media outlets and industry trackers reported that the move follows weaker-than-expected demand for the Cybertruck overall. Cox Automotive data cited in industry reporting shows Tesla sold 4,306 Cybertrucks in the second quarter of 2025, a decline of more than 50% from the same quarter the previous year. Other reports have estimated that current sales equate to roughly 20,000 units a year, far below earlier production ambitions.
Elon Musk and Tesla previously forecast much larger volumes for the model. Musk had set a production capacity target of 250,000 Cybertrucks per year with the potential to scale to 500,000. Those figures have not been met; production and delivery schedules have been delayed multiple times since the vehicle's 2019 unveiling.
The Cybertruck was first shown as a prototype in November 2019 at Tesla’s design center in Hawthorne, California. The debut included a widely publicized demonstration in which the vehicle's glass was broken during a durability test. After several production delays, Tesla began manufacturing Cybertrucks at Giga Texas in 2023 and started customer deliveries late that year. The Long Range variant went on sale in April 2025.
The vehicle’s unconventional design and stainless-steel body — which Tesla describes as an "exoskeleton" intended to reduce dents and corrosion — have divided public reaction. Since deliveries began, some buyers and observers have reported safety and performance concerns, and regulatory constraints have limited official availability: Tesla does not offer the Cybertruck in the United Kingdom or mainland Europe because the vehicle’s size and shape do not comply with regional rules.
Social media commentary and specialized outlets have framed the model's commercial performance as underwhelming. Posts on the platform X from Tesla observers and fan accounts noted that the lower-priced configuration did not provide enough value for buyers given the feature deletions, while some commentators suggested the Cybertruck is struggling to reach mass-market appeal.
Tesla’s removal of the Long Range trim underscores the challenges automakers face converting early interest in ambitious new vehicle designs into steady retail sales, particularly in the competitive electric pickup market. The company has continued to sell higher-priced Cybertruck variants, and it remains unclear whether Tesla will restore the discontinued trim, introduce replacement configurations, or adjust production plans further. Tesla did not respond to requests for comment.