Walmart lists discounted designer perfumes, Daily Mail flags steep markdowns
Retailer’s online assortment includes Gucci, Versace, Coach and others at price cuts exceeding 50%, according to a Sept. 6 report
Walmart is offering multiple designer fragrances online at steep discounts, with some listings reduced by more than half, according to a Daily Mail roundup published Sept. 6, 2025. The report identified eight luxury perfumes available through Walmart’s site and marketplace that it said carry substantial markdowns compared with typical retail pricing.
The Daily Mail named brands featured on Walmart’s site that include Gucci, Versace, Coach, Marc Jacobs and Dolce & Gabbana, and singled out Versace’s Bright Crystal Eau de Toilette among the items highlighted. The story noted the retailer’s wide assortment and said several fragrances were listed at discounts of more than 50 percent.
Walmart’s online marketplace carries both products sold directly by the retailer and items offered by third-party sellers. Prices for designer fragrances can vary across channels and sellers; mass-market retailers and online marketplaces periodically list branded fragrances at reduced prices as part of promotions, clearance, or marketplace competition.
The Daily Mail article framed the selections as opportunities for consumers seeking lower-cost access to established fragrance brands. It did not provide an exhaustive list of all discounted items or indicate whether the specific price reductions were limited-time offers. Shoppers interested in discounted luxury fragrances typically compare listings, check seller credentials, examine return policies and review product descriptions to verify packaging and quantities before purchasing.
Mass retailers including Walmart have long been part of the distribution mix for designer fragrances, selling both legacy and contemporary brands alongside specialty beauty retailers and department stores. Price variation across channels is common in the fragrance market because of promotional calendars, inventory cycles and differing seller practices.
Walmart did not respond to a request for comment through the Daily Mail story. The company’s online listings change frequently; consumers seeking the items mentioned in the report should consult Walmart’s website directly for current prices, seller information and availability.