Alexis Warr pokes fun at nepo baby tag for Strictly partner George Clarke

Strictly Come Dancing is sparking a lighthearted moment around its new star George Clarke, with partner Alexis Warr leaning into the nepo baby label that has followed him online. Clarke, 25, was revealed earlier this year as the sixth celebrity joining the BBC ballroom competition and has since become one of the country’s most-followed young creators.

In a TikTok clip that has circulated online, Warr is shown perched on a bench with a makeshift fishing rod, lip-syncing to a Bigfin track as text on screen reads: “me fishing for my celeb.” Moments later, the video cuts to Clarke writhing on the floor as if he’s Warr’s “catch.” The clip is set to the caption: “Asked for a nepo baby and got a bite.” The playful post has prompted fans to revisit Clarke’s family ties and his father’s profile.

Fans quickly noted Clarke’s family background after seeing the clip, with many expressing surprise about the identity of his father. Clarke is the son of Sean Clarke, the managing director of Aardman Animations—the studio behind Wallace and Gromit. The revelation about his father drew widespread reactions from followers who had known Clarke for his online career but were less familiar with his family’s industry profile.

Sean Clarke’s ascent at Aardman began in 1998, when he joined the studio and worked on projects including Early Man and the Shaun the Sheep films. In 2019, he was named chief executive, steering the company as it expands into new formats and platforms. He has publicly discussed how Clarke’s YouTube success influenced his own strategic thinking, framing TikTok as a way to connect with audiences and cultivate a broader brand presence ahead of Aardman’s 50th anniversary.

In remarks tied to his leadership, Sean Clarke told The Times that watching his son’s digital reach helped him understand “the power of nurturing your community and understanding your brand.” He added that Aardman aims to launch characters on TikTok in ways that feel natural and less constrained by traditional backstory, a move that aligns with Clarke’s own online persona and could influence future collaborations within the studio.

George Clarke himself has embraced the moment with typical self-deprecation about his Comedy-anchored rise. On joining Strictly, he joked, “Never thought I’d say this… but I’m doing Strictly! Honestly, I’ve got no idea what I’m doing but I’m excited to get stuck in … and potentially fall over a fair bit.” His candor has helped fan enthusiasm for his new role on the competition show, which is widely seen as a platform that blends celebrity charisma with athletic performance.

The pairing arrived as part of the show’s 2025 lineup, which includes a mix of Olympians, actors, athletes and media personalities. Clarke is listed among other high-profile contestants, underscoring the program’s continued appeal to a broad audience while sparking conversations about celebrity backgrounds and the evolving social media landscape that feeds into it. The announcement was originally conveyed on BBC Radio 1’s Going Home Drivetime Show earlier this afternoon, framing Clarke’s entry within the broader context of the season’s star-driven mix.

Clarke’s social footprint remains substantial, with millions following his content across TikTok, YouTube and Instagram. He has built a collaborative online presence with fellow creators, including regular podcast appearances and live shows that translate his digital reach into broader media opportunities.

As the season progresses, viewers will watch how Warr’s playful approach to the nepo baby chatter intersects with Clarke’s public narrative—an intersection that reflects both Strictly’s penchant for lighthearted backstage moments and the way family brands shape perceptions in contemporary entertainment. For now, the couple’s banter has added another layer to the show's ongoing blend of competition, celebrity storytelling, and viral social media dynamics.