Argyle comeback: Winter knit trend shifts from beige to bold patterns
After years of minimalist dressing, the argyle knit returns as autumn/winter 2025's standout pattern, moving from runway to the high street.
Winter fashion is set to be more colorful this year as argyle knits return to prominence. After several seasons of minimal, beige-toned silhouettes, designers and editors say the diamond-patterned knit is back in a vibrant mix of colors and textures for autumn/winter 2025. The look marks a shift away from the 'tonal dressing' that dominated the runways and shopping racks, and it brings back a more playful, retro vibe to the season's wardrobe.
Runway notes: Dior's 2025 Resort Collection featured black, grey, and red argyle knits, with Miu Miu, Bottega Veneta, and Prada rolling out their own versions soon after. The trend has caught attention beyond the catwalk: Hailey Bieber has been seen wearing Loewe's canary-yellow argyle sweater, a piece that retails for about £1,120. Online data from LTK shows a 200% surge in searches for argyle cardigans in the past week, suggesting growing consumer interest as retailers pick up the look.
Retailers on the high street are responding with accessible versions from H&M, Albaray and Massimo Dutti, offering argyle jumpers and cardigans in color combos ranging from classic black and white to bold greens and golds. The look has built-in nostalgia but with modern updates, a balance London Fashion Week attendees echoed as argyle knits showed up on guests and street styles. Argyle knits were popular at London Fashion Week, signaling mainstream adoption.
Styling options range from pairing the knit with a tailored coat in a neutral shade to wearing it over denim or leather for a casual, retro twist. Color-blocked or high-contrast argyle items can act as statement pieces, particularly in outerwear and knitwear, while more muted versions fit into existing wardrobes. The luxury segment has already led with luxe versions like Loewe's canary-yellow sweater, offering a glimpse of how far the trend can scale in price and impact.
Looking ahead, industry observers say momentum for argyle is building this season, with more labels expected to expand the lineup as winter deepens. For shoppers, the message is clear: a classic pattern is getting a bold reboot, and the look is moving quickly from the runway into everyday wardrobes.