Argyle knits return to the fore as winter fashion shifts from beige
From Dior’s runways to High Street, diamonds and canary hues are redefining the season's knitwear
Winter fashion is moving away from pared-back neutrals this season as argyle knits surge to the fore, offering a bright alternative to the ubiquitous beige and grey that defined recent winters. Fashion editors and retailers alike point to a shift from minimalist ‘stealth wealth’ toward lively pattern and color, with argyle at the center of the conversation for autumn and winter 2025.
Argyle is a diamond-and-line motif traditionally knitted into jumpers or cardigans. This season it has been reinterpreted on the runways, with Dior’s 2025 Resort Collection featuring black, grey and red argyle knits, followed by versions from Miu Miu, Bottega Veneta and Prada. High-profile street-style moments also helped spark interest: Hailey Bieber’s Loewe canary-yellow sweater has become a talking point, priced at about £1,120.
Online interest is rising: data from online fashion platform LTK show a 200% jump in searches for argyle cardigans this week. The trend has cascaded into the High Street as retailers roll out argyle styles from H&M, Albaray, and Massimo Dutti.
London Fashion Week also highlighted argyle knits, underscoring its status as a must-have winter piece. The motif’s heritage—frequently associated with older generations’ knitwear—has not been sacrificed; instead, designers are pairing it with contemporary cuts, bolder colorways and varied textures to modernize the look.
Consumers looking to try the trend should consider weight, fiber, and how the color reads in natural light. For those who want to mix patterns, argyle can pair with tonal outfits or provide a contrast against solid neutrals. As winter progresses, argyle knits appear likely to endure beyond a single season.