Argyle knits rise as winter style shifts from beige to bold

Argyle knits have moved from retro curiosity to a defining winter staple, signaling a shift away from the pared-back beige and grey palettes that dominated the past few seasons. Fashion houses and retailers alike are turning to diamond-patterned jumpers and cardigans as a focal point for autumn/winter 2025, buoyed by data that shows growing consumer interest and visible runway moments.

Christian Dior’s 2025 Resort Collection leaned into the look with black, grey and red argyle knits, a sign that the pattern could anchor both luxury and streetwear. Following Dior, houses such as Miu Miu, Bottega Veneta and Prada rolled out their own argyle interpretations, expanding the range of colorways and knit styles available to shoppers. The trend has also gained traction among wearers outside the catwalk, with celebrities and tastemakers incorporating bright versions into their seasonal wardrobes. Hailey Bieber, for instance, has been spotted wearing Loewe’s canary yellow argyle sweater, a standout piece that carries a price tag around £1,120.

The look spread quickly to the showrooms and the street, with argyle knits appearing across London Fashion Week and in high-street collections. The pattern—an arrangement of diamonds and lines on a solid background—has a long association with classic knitwear, often seen as a nod to family jumpers and winter wardrobes of previous generations. Yet this season it has had what industry observers describe as a “glow up,” evolving into a contemporary centerpiece that can pair just as easily with sleek tailoring as with chunky outerwear.

Interest in argyle isn’t limited to designers and runways. Online fashion platforms report a sharp uptick in searches for argyle cardigans this week, a signal that consumers are actively seeking ways to incorporate the pattern into their wardrobes. On the high street, retailers from H&M to Albaray and Massimo Dutti have rolled out argyle options in a range of colors and price points, from accessible knits to more premium interpretations. The diversification of color—from deeper charcoal and navy to the bright canary seen on red-carpet staples—gives shoppers the flexibility to use argyle to inject personality into winter outfits without sacrificing warmth.

The rising interest comes as shoppers navigate a broader winter fashion conversation. For several seasons, the dominant mood has been stealth wealth and tonal dressing, with neutral jumpers and monochrome layering leading many lookbooks. Argyle offers a way to reintroduce pattern and color without abandoning the comfort and practicality that cooling-weather wardrobes demand. Designers are pairing argyle knits with a mix of textures—tweed coats, leather skirts, and wool trousers—to show how the pattern can act as a versatile anchor for more eclectic ensembles.

Experts note that argyle’s appeal lies not only in the pattern itself but in how it can be styled. A single argyle sweater or cardigan, worn over a simple crew-neck tee or under a tailored coat, can serve as the focal point of a winter outfit. Fashion editors recommend balancing bold knit color with neutrals to avoid visual overload, and suggest pairing argyle with tonal layering to maintain a cohesive look. As winter wardrobes continue to evolve, argyle knits appear to offer a practical way to add color and personality to outfits while preserving the comfort and versatility that consumers value.