Bec Judd unveils dramatic new look as she launches Gingerlilly sleepwear line
AFL WAG shows off lighter blonde hairstyle in campaign featuring family
Bec Judd, 42, revealed a dramatic hair transformation on Instagram on Wednesday, showing significantly lighter blonde locks as she announced a sleepwear collaboration with Gingerlilly.
The AFL WAG and public personality posted a carousel of shots and a video to introduce the line, underscoring how she has built a diverse brand spanning fashion, beauty, and family life over more than two decades.
Her post doubled as a family moment, with the campaign also featuring her four children: Oscar, 14; Billie, 11; and nine-year-old twins Darcy and Tom. The family posed in items from the Gingerlilly range, and the new hair color was a focal point of the imagery.
Earlier this month, Bec also posted a glamorous hair campaign with her mother, Kerry Twigley. In a clip for Mermade Hair, the pair modelled for styling tools, draped in robes at a vanity. “I grew up watching mum set her curls before every big moment. Today we did it together - same ritual, smarter rollers,” Bec captioned.
Twigley, 63, is described as New Zealand-born Maori who moved to Australia in the late 1970s with her then-husband Hugh Twigley to take advantage of Western Australia’s mining boom. She works as a FIFO worker at Fortescue's Cloudbreak mine in the Pilbara, a detail that underscores the family’s long association with WA's resource sector.
Fans responded with praise on the posts. Nadia Bartel, Bec's longtime friend, commented, “You are the best @kerry.jane.5 and these rollers look so good.” Other followers chimed in with messages such as “Obsessed with your mum” and “Kezzy! This is so gorgeous ladies,” underscoring the moment’s cross-generational appeal.
The coverage ties back to the Daily Mail's TV & Showbiz report on September 25, 2025, which highlighted Judd's transformation and her new Gingerlilly sleepwear line. The post adds to Judd's ongoing presence in Australian culture and entertainment as she leverages partnerships across fashion, beauty, and lifestyle.
This latest chapter in Bec Judd’s public profile reflects a broader trend among Australian influencers who blend fashion and family storytelling with product launches, keeping audiences engaged across platforms. As she continues to expand her business ventures, Judd remains a prominent figure in culture and entertainment circles in Australia.