Becks debuts darker locks at Milan Hugo Boss show as Boris Becker arrives in lilac

David Beckham drew attention at the Hugo Boss show in Milan on Thursday, debuting a noticeably deeper brown hair color and a darker beard as autumn styling took center stage at the fashion week event. The 50-year-old former football star did not walk the runway, but landed a front-row seat in a chocolate-brown velvet suit paired with a black polo neck, a look that combined classic tailoring with a more muted hair palette. Beckham’s appearance reinforced his ongoing status as a Boss ambassador, with the brand listing him as the face of its autumn/winter 2025 campaign and noting his involvement in a second capsule collection designed for the label.

Hours before the show, Beckham shared a shirtless snap from his hotel room to social media, signaling he was ready for Boss’s moment in Milan. The post, which he framed with a light‑hearted caption about his attire, underscored the star’s synergy with the brand as it promotes a new wave of luxury basics and tailored pieces. Beckham’s styling choice — a refined, monochrome look with a velvet texture — matched Boss’s mood for the season, which favors rich fabrics and tailored silhouettes for evening and off-duty wear.

The event’s cross-section of sports and entertainment extended beyond Beckham. Boris Becker, 57, arrived in a lilac suit that stood out against the otherwise neutral tones seen on the Hugo Boss runway, accompanied by his pregnant wife, Lilian de Carvalho. The presence of other high-profile guests — including sports presenter Alex Scott and her partner, singer Jess Glynne — helped frame the show as a stylish convergence of fashion, sport and media personalities, with most attendees favoring understated Boss tailoring in cream, beige and charcoal hues.

Meanwhile, White Lotus star Meghann Fahy offered a contemporary twist on formalwear with an oversized navy three-piece suit, again showcasing Boss’s ability to translate strong silhouettes into wearable, modern ensembles. The overall mood of the Milan presentation leaned toward quiet luxury: clean lines, refined fabrics and a restrained color palette that allowed the cut and texture of the garments to define the look.

The Hugo Boss collection for the autumn/winter season continued to emphasize sophisticated tailoring and presentable outerwear, aligning with Milan’s broader fashion calendar where designers mix traditional menswear forms with subtle, modern updates. Beckham’s front-row moment and Becker’s lilac ensemble encapsulated the event’s balance of heritage label prestige and contemporary style, resonating with a readership that follows both sport and fashion closely. As the season progresses, observers will likely watch for how Boss translates this mood into retail pieces and campaign imagery, signaling how luxury brands are shaping wardrobe staples for the coming months.