Ben Stiller launches Stiller’s Soda, a 30-calorie, low-sugar beverage

Ben Stiller has entered the beverage category with Stiller’s Soda, a low-calorie, all-natural soda described as 30 calories per 12-ounce can. The initial lineup includes Root Beer, Lemon Lime, and Shirley Temple. The brand is launching exclusively on Amazon, with a planned rollout in New York City and the surrounding Tri-State area before expanding to Walmart in coming years.

Each 12-ounce can contains 7 grams of sugar, a fraction of the sugar found in many mainstream sodas. The product is marketed as a healthier option for soda lovers and for adults who do not drink alcohol, aligning with Stiller’s goal of offering a drink that tastes like soda without excessive sugar or unwanted additives. The launch also reflects a trend among celebrities exploring consumer brands beyond film and TV.

The project drew on Stiller’s personal history in New York City. The actor has long spoken about his affection for Shirley Temple, a nostalgia rooted in childhood visits with his parents, the late comedians Jerry Stiller and Anne Meara, to clubs where the mocktail felt like a cool choice for a kid in adult spaces. The lineup’s inclusion of Shirley Temple is tied to that memory, and the brand’s broader flavor slate expands beyond that homage.

Family involvement shaped the development process. Stiller’s children, Ella, now in her early twenties, and Quinlin, who is in his late teens, tested the beverages before launch. Quinlin reportedly pressed for a second Lemon Lime during tasting sessions, a signal to the actor that the flavors were resonating with younger palates while still appealing to adult soda drinkers. The elder Stiller has described the testing as a collaborative effort that helped validate flavor and approach.

The brand’s origin included discussions about naming the product “Ben’s Shirley,” a nod to the nostalgic tie to Shirley Temple. The decision to broaden the lineup beyond a single homage ultimately shaped Stiller’s Soda into a three-flavor collection, aimed at broadening appeal while preserving a connection to Stiller’s personal favorites and memories.

From a product standpoint, Stiller’s Soda emphasizes a balance between taste and health. The company positions the 12-ounce cans as an option that offers familiar soda flavor without the higher sugar load associated with many established brands. All flavors—Root Beer, Lemon Lime, and Shirley Temple—are marketed as natural, with the goal of appealing to parents seeking lower-sugar options for kids and adults alike.

Distribution has been structured as an Amazon-exclusive launch, with availability in the New York City area and the broader Tri-State region. The company has indicated it plans to roll out to Walmart stores in the future, signaling a target of wider national exposure. A longer-term plan points to a nationwide retailer expansion in 2026, as supply chains and distribution channels mature. A 12-pack of Stiller’s Soda is priced at about $30, equating to roughly $2.50 per can, a contrast to many premium or mainstream sodas on the market.

The Stiller entry adds to a growing roster of celebrity-led beverages, a trend in which established actors leverage brand-building reach to enter consumer marketplaces. While Stiller’s Soda is a relatively modest debut compared with some celebrity food and beverage lines, it reflects a broader push toward healthier, lower-sugar options and nostalgic flavors that resonate with both families and adults seeking alternatives to traditional cola.

As the brand looks to 2026, the focus remains on maintaining flavor integrity while expanding distribution to reach a broader audience. The initial Amazon exclusive aims to build demand and collect consumer feedback, which could inform further flavor development and potential packaging updates. In the near term, shoppers in New York and the surrounding region will gain early access to the three-flavor lineup, with a longer horizon for nationwide availability and additional retail partnerships.

Overall, Stiller’s Soda presents a calculated pivot for a well-known actor into the beverage landscape, anchored by a nostalgic branding thread, a commitment to lower sugar, and a phased retail strategy designed to test market response before a broader rollout.