Bethenny Frankel Celebrates 40 Years of Borghese Fango Mud Mask, Owning It in Multiples

Bethenny Frankel marked 40 years of Borghese’s Fango Mud Mask with a spotlight on TikTok this week, sharing that she owns multiple jars and calling the product the best mud mask there is. The post underscores the enduring popularity of the Italian skincare staple, backed by Borghese, which says the mask sells about one jar every minute.

The Fango Mud Mask can be used on the face and body, with claims that it purifies pores and helps enhance skin elasticity for a smoother, firmer appearance. In a February TikTok post, Frankel described the mask as a green spa clay with a herbaceous scent and said she loves it and the jar, joking that her daughter had taken a lot of it. The star of Real Housewives of New York has long positioned herself as a self-styled beauty insider, and this week’s livestream extended that narrative, highlighting a variant of the mask and other Borghese products.

In this week’s livestream, Frankel also spotlighted the Delicato version of the mask, which she described as gentler to cleanse while offering anti-aging benefits and extra moisture. The Delicato formula is formulated with soothing aloe vera and chamomile and comes in sturdy glass jars designed for a minimalist, tub-scape look. One shopper who tried the Delicato version praised its appeal and noted it’s easy to incorporate into a skincare routine. Alongside the masks, Frankel gave a nod to Borghese’s anti-aging eye cream, Fluido Protettivo Advanced Eye Lift, which the brand says targets dark circles, fine lines, wrinkles and under-eye puffiness while hydrating and supporting the skin barrier. On Amazon, reviewers have called the eye cream long-wearing and effective, with multiple five-star comments from long-time users.

The backstory surrounding Frankel’s praise comes via Page Six Style Shopping, which tracks Hollywood’s favorite skincare secrets and beauty buys. Erica Radol, the publication’s commerce reporter, often tests and reports on beauty products trusted by celebrities. The interest in Borghese’s line reflects a broader trend of star-approved skincare staples maintaining relevance for decades, even as new products enter the market. The coverage also underscores how a well-known personality can boost interest in a classic product that has roots in spa rituals and European skincare tradition.

The Borghese line’s durability in celebrity beauty circles contrasts with the rapid pace of social media, where new skincare launches frequently vie for attention. Frankel’s long-standing affinity for the Fango Mud Mask—first popularized in spa settings and later in home routines—illustrates how traditional formulas can sustain relevance when paired with contemporary storytelling on platforms like TikTok. While fans debate best-use practices and which version suits different skin types, the core message remains consistent: a trusted, multi-use clay mask that promises purification and elasticity has enduring appeal. The eye lift cream, described as hydrating and barrier-supporting, adds to a curated routine that many followers may emulate as part of a broader interest in anti-aging skincare.

The Page Six feature also emphasizes the role of style shopping journalism in translating celebrity routines into accessible consumer guidance. By documenting Frankel’s endorsements and the product ecosystem around Borghese, the piece helps readers understand how a single iconic product can anchor a wider brand narrative—one that blends spa heritage with present-day social media visibility. As Frankel continues to share her beauty ritual with a broad audience, Borghese’s Fango line remains a case study in how classic skincare can endure across generations and platforms.