Bethenny Frankel touts under-$10 L’Oréal blush as new obsession

Bethenny Frankel, the former Real Housewives of New York star and host of the Just B podcast, revealed on Instagram Story that she has a new beauty obsession: L’Oréal Paris True Match Lumi Le Liquid Blush. In the post, she proclaimed, "In case you’re wondering, this L’Oréal Lumi liquid blush is the best one." She added, "This s—t is real, it’s excellent blush. Run like you’re being paid!" Frankel described her face as one that sometimes "eats blush" and said she needs a product that’s pigmented but not clownish, especially on dry skin. Her GRWM-style Story showed the creamy formula as she applied it with a brush and built up color for a glow that matched her finished look.

Colors range from corals and pinky-nudes to deeper hues, and finishes vary from dewy to glowy, with options both with and without shimmer. The Lumi Le Liquid Blush is marketed as under $10, and social posts note that Amazon is currently offering it on sale, with discounts of up to 47% during the product’s push in late September. The star demonstrated two shades in her clips, underscoring how the blush can deliver a vivid but natural-looking flush without overwhelming lighter complexions.

Beyond the blush, Frankel has praised Lumi Glotion, another light-holding product from the same Lumi line. The lightweight glow serum hydrates the skin while imparting a subtle radiance that can serve as a primer under makeup or be worn on days when she opts for a foundation-free look. Depending on shade, Glotion can also act as a bronzer, making it a versatile option for transitioning from summer to fall. Frankel showed two Lumi Glotion shades in her clips and teased how the duo can keep a luminous complexion as the season changes.

The broader Lumi line has resonated with fans and peers alike. Kendall Jenner, the model who has served as a brand ambassador for L’Oréal Paris in the past, reportedly name-checked Lumi Glotion for Vogue, adding to the product’s visibility in celebrity-courted beauty circles. The Vogue mention underscores how a drugstore-available glow routine has become part of mainstream fashion conversations, bolstering confidence in affordable options that deliver high-impact results.

Frankel’s social-media posts come as a reminder of her ongoing role as what many readers describe as an “accidental beauty influencer.” The GRWM content and product spotlights align with a larger trend in which celebrities highlight accessible beauty finds that can be purchased without breaking the bank. Page Six Style Shopping, which covered Frankel’s picks, framed the items within a broader movement toward high-impact, budget-friendly cosmetics that appeal to followers who want quick, effective results.

While the exact prices and shelf availability can fluctuate, the current moment appears favorable for Lumi’s drugstore draws. For shoppers seeking a dewy finish with buildable pigment, Lumi Le Liquid Blush offers a compact, affordable option. For those who want an accompanying glow that can function as a subtle highlighter or a bronzing layer, Lumi Glotion provides a complementary tool that pairs well with the blush and other base products.

The tandem of Lumi Le and Lumi Glotion reflects a growing appetite for multi-use, wallet-conscious makeup that can adapt to changing seasons. Frankel’s endorsements, supported by the broader celebrity interest in the line, suggest a continued openness among consumers to blend high-gloss looks with practical, everyday makeup routines. As beauty brands keep courting celebrities for authenticity, fans can expect more social-media-centered reveals that mix product reviews with personal routine demonstrations. This approach, repeated across entertainment coverage, helps drive attention to accessible products that deliver visible results without a premium price tag.

In summary, Bethenny Frankel’s latest Instagram Story highlights a sub-$10 blush that’s earned her enthusiastic praise, alongside a glow-boosting sister product that can extend the makeup day into cooler months. With Kendall Jenner’s Vogue nod contributing to the buzz, Lumi’s Lumi Le Liquid Blush and Lumi Glotion appear to be resonating with both fans and fashion-conscious consumers seeking practical, high-impact beauty wins without the luxury price tag. The notes accompanying these disclosures come from Page Six Style Shopping, which tracks how star-approved finds influence shopping trends in culture and entertainment media.