Bethenny Frankel touts under-$10 L’Oréal Lumi Le Liquid Blush in latest grab-and-go beauty moment
RHONY alum endorses a pigmented, affordable blush and highlights a current sale as part of her GRWM routine.
Bethenny Frankel has designated a new favorite makeup product: L’Oréal Paris True Match Lumi Le Liquid Blush, which she described as the best under $10 on her Instagram Story yesterday. She shouted, “In case you’re wondering, this L’Oréal Lumi liquid blush is the best one,” and urged followers to “run like you’re being paid” as she demonstrated the creamy color. The RHONY alum, who often doubles as an accidental beauty influencer, said her face “eats blush,” especially on drier skin, so she needs a pigment that delivers color without looking over the top.
In a GRWM-style clip, she applied Lumi Le with a brush, praising its pigment but noting it remains wearable and not circus-like. She held up a few half-used bottles and showcased the finished, immaculately blushed look. The product comes in shades ranging from corals and pinky-nudes to deeper hues, with dewy and glowy finishes, with or without shimmer. The blush is currently on sale on Amazon for as much as 47% off, making the under-$10 price point even more appealing.
Frankel’s enthusiasm extends beyond the blush itself. The Lumi Le Liquid Blush sits in the same Lumi line as Lumi Glotion, a lightweight glow enhancer Frankel has touted in the past. Lumi Glotion hydrates the skin and delivers a subtle radiance that can be worn under makeup or on days you go foundation-free. The line has drawn attention beyond Frankel; Kendall Jenner, a brand ambassador for L’Oréal, named Lumi Glotion as a Vogue-favored product, signaling broader celebrity resonance around the range.
Two Lumi products—and the broader glow-centric beauty trend—have become talking points in Frankel’s orbit. The GRWM moment she shared on social media coincides with coverage from Page Six Style Shopping, where Erica Radol notes that the Lumi lineup offers affordable, accessible options that appeal to fans seeking high-impact results without a high price tag. Radol, who joined Page Six in 2025 after stints at Us Weekly and other outlets, has frequently highlighted stars’ favorite beauty bargains and shopping finds as part of the site’s commerce coverage.
The conversation around Frankel’s pick taps into a larger pattern: celebrities and reality personalities endorsing budget-friendly makeup that people can actually use daily. The Lumi Le Liquid Blush’s sub-$10 price point, paired with current promotions, positions it as a practical option for fall beauty routines. While Frankel frames it as a must-have for achieving a dewy, rosy glow, shoppers are also drawn to the accompanying Lumi Glotion for a cohesive glow across skin, whether under foundation or on its own.
As the beauty landscape continues to emphasize portability and value, Frankel’s latest social moment underscores how celebrity influence can help push affordable products into the mainstream. For fans and shoppers, the key takeaway remains clear: a radiant, contemporary glow can be achieved with accessible shades and a price tag that won’t derail a budget.
