Bianca Censori Teases Her Own Brand as She Keeps Fashion Moments in Spotlight
Australian model hints at a new label with a countdown site linked to October 13
Bianca Censori, the Australian model and wife of Kanye West, teased a personal brand on Tuesday night by posting an Instagram Story that linked to an eponymous website reading "Coming October 13." The page included a form asking visitors for their email address, country of residence and phone number to receive more information. The post has since been removed, and Page Six said it had reached out to Censori's representative for comment but did not immediately hear back.
The tease arrived amid renewed public attention to Censori's public appearances since she began dating West. The couple wed in December 2022, less than a month after West finalized his divorce from Kim Kardashian, and Censori has since become a regular presence on the red carpet and in fashion coverage.
Her wardrobe moments have drawn notice and, at times, criticism. In February's Grammys, Censori wore a sheer minidress under a black fur coat on the red carpet. After an abrupt exit from the Crypto.com Arena, the duo attended an afterparty where she wore a see-through thong bodysuit and black slouchy boots, prompting discussion among fans and commentators. Her parents have reportedly weighed in; last year, Bianca's father, Leo Censori, allegedly asked to meet with West to express concern about his daughter's appearance. In June, she stepped out in New York with West wearing a fully edible candy bra and underwear set; West reportedly paid about $100,000 to have her wear the candy ensemble after she initially declined.
While the brand's character remains to be seen, the episode underscores how Censori's fashion profile continues to intersect with West's public image. Page Six noted that representatives for Censori did not immediately respond to requests for comment, and the site hosting the tease has since been removed. The couple's styling collaborations and business ventures have kept them in the headlines as they navigate public interest in their evolving life and brand identity.
