Bianca Censori's fashion line could rival SKIMS, insiders say
Insiders say Kanye West's wife Bianca Censori aims for an edgy, art-focused brand that could challenge Kim Kardashian's SKIMS, though a Nordstrom rollout is unlikely and baggage surrounding West looms.
Bianca Censori, Kanye West's wife, teased a personal fashion project this week that industry insiders say could rival Kim Kardashian's SKIMS. The 30-year-old former architect said she will soon unveil a brand named Bianca with a release planned for next month. While the line is described in outlets as fashion-forward and art-driven, insiders caution it is unlikely to be stocked in Nordstrom or similar retailers.
Public coverage notes Censori has been West's muse since their December 2022 wedding and has long expressed a desire to strike out on her own, hoping to leverage Yeezy connections to gain visibility. She studied architecture and has had limited independent work since entering West's orbit, according to sources cited by Daily Mail and other outlets.
An insider told DailyMail.com that Bianca's line could rival SKIMS, but she is not Kim and is described as edgier and more art-focused. The insider added that fans are unlikely to see Bianca's collection in Nordstrom and noted that many companies worry about Kanye West's baggage.
News surrounding the couple has included speculation about their marriage and reconciliation after a brief split earlier this year. In broader appearance, West's public remarks and Grammys stunts have kept the duo under intense scrutiny, with some critics arguing his online persona complicates any business venture tied to him.
Industry watchers say verifying a launch and securing distribution will be the main tests for Bianca's nascent line. Reps for Kardashian, West, and Censori did not respond to requests for comment left by Daily Mail and other outlets.