Bloomingdale’s Friends & Family sale offers 25% off celeb-approved brands through Sept. 28

Bloomingdale’s is offering 25% off celeb-approved brands in its Friends & Family sale, a limited-time event that covers clothing, handbags, jewelry and more. The discount applies to items from designer labels such as Alice and Olivia and more casual brands like Levi’s and Free People, with deeper reductions on already marked-down pieces. The sale runs through Sept. 28.

Top picks from the promotion include the Alice and Olivia Olea Long Sleeve Crewneck Floral Bodysuit, a versatile piece that pairs with many bottoms, and the Paige Anessa High Rise Coated Wide Leg Jeans in Black Fog, which provide stretch for all-day comfort. The Voluspa Japonica Archive 12-Piece Candle Gift Set is highlighted for gifting or self‑turns, with fragrances such as Santal Vanille and Jasmine Midnight Blooms. Also on offer are the Loeffler Randall Delphine Small Leather Crossbody, Free People Frankie Cable Sweater, and Theory Demitria Admiral Crepe Flared Pants, along with the La Mer Day & Night Duet and Lauren Ralph Lauren Tie Front Turtleneck Dress. Rails Jett Coat and Calvin Klein Cotton Boxer Briefs round out the list of notable picks in the sale.

Celebrities have long been linked to these brands, underscoring the sale’s pull for shoppers chasing luxe labels at a discount. Jennifer Lopez and Paris Hilton are among the fans of Alice and Olivia, a label that also enjoys NYC street-style traction. Paige’s denim has been worn by Taylor Swift, Beyoncé and Rosie Huntington-Whiteley, a reminder of the label’s star-powered appeal. Voluspa candles have drawn the likes of Scarlett Johansson, Selena Gomez and Demi Moore as fans, while Loeffler Randall footwear and handbags are favored by Margot Robbie and Dakota Johnson. Free People remains a boho favorite among stars such as Suki Waterhouse, Jessica Alba and Emma Roberts, and Theory’s luxe pants are a go-to for Kendall Jenner, Lisa and Zendaya. Selena Gomez has publicly shared use of La Mer products, including the Night Cream and Moisturizing Soft Cream, which are featured in the Day & Night Duet.

Shoppers may also find wardrobe staples from Lauren Ralph Lauren, such as the Tie Front Turtleneck Dress, offered in multiple colors and sizes, and Rails’ Jett Coat, a cropped plaid piece suited for transitional weather. The sale further includes basics like Calvin Klein Cotton Boxer Briefs, Pack of 3, making it easy to refresh both wardrobe and beauty routines in one event. Availability and discount depth vary by item, and many items are already reduced, with the additional 25% off applying at checkout. The promotion’s emphasis on both designer and accessible brands makes this a broad appeal for fall shopping.

For those tracking the savings, the Day & Night Duet from La Mer specifies that for every $150 spent on select beauty essentials, shoppers will receive $20 off, potentially doubling the value of the set for those who stock up. With select beauty and fashion items included, the promotion invites careful comparison of original prices and sale pricing, as well as consideration of gift-worthy sets for upcoming holidays. The sale’s end date, Sept. 28, is a hard cutoff, so buyers may want to act quickly to secure sizes and styles before inventory shifts.

Consumers are encouraged to visit Bloomingdale’s to explore the full lineup and verify which items carry the 25% reduction, as promotions can vary by category and by item. The Friends & Family sale is positioned as a way to refresh fall wardrobes with luxe labels at accessible prices, balancing statement pieces with everyday wear. In a market where shopping events can move quickly, the Bloomingdale’s promotion provides a point of contrast to larger-surrounding holiday sales, offering a curated selection of celeb-favored brands at a time when many shoppers are planning seasonal updates.