David Beckham fronts BECKHAM x BOSS in Fall/Winter 2025 campaign and co-designed capsule
Beckham unveils his first-ever co-designed capsule with BOSS alongside the BOSS ONE Bodywear line, with a 360-degree marketing push anchored by an 18th-century London mansion shoot.
David Beckham is lending his image to BOSS for the Fall/Winter 2025 campaign as he launches his first-ever co-designed capsule with the brand, BECKHAM x BOSS, alongside the BOSS ONE Bodywear line. The 50-year-old football icon stars in the campaign photographed by Lachlan Bailey, signaling a new chapter in his longtime partnership with the label.
The BECKHAM x BOSS collection features sleek suiting, bomber jackets, polos, T-shirts and accessories, all tailored to reflect Beckham's personal style. The campaign was shot by Mert and Marcus and staged in an 18th-century London mansion, with a 360-degree marketing push that extends to a large hand-painted mural in East London, billboards in major global cities, store installations and pop-ups. Beckham has said: "Right from the early stages of development I wanted to create a collection inspired by the feeling I get when I am at home in the countryside in the colder months." And: "With my second collection with BOSS, we've put a strong focus on textures and materials that give classic pieces a fresh, modern feel."
Marco Falcioni, SVP of Creative Direction at BOSS, said the collaboration marks a natural evolution of the debut partnership and a chance for Beckham's personal style to resonate within the house’s established aesthetics. "The collection lets David's personal style shine through, while keeping a classic BOSS feeling at its core," he said. "We have worked hand in hand with him to curate a wardrobe that is versatile and elegant, perfect for both the city—and the great outdoors." The effort underscores a broader campaign strategy that pairs heritage-inspired pieces with contemporary detailing, including the BOSS ONE Bodywear line that Becknotches as a central element of the offer.
The BECKHAM x BOSS Fall/Winter 2025 collection will be available on boss.com, at BOSS stores globally, and via selected BOSS wholesalers from September 22, 2025.
The release comes as Beckham family headlines shift to other high-profile moments. Brooklyn Beckham recently posted a jam-making video for his followers, a moment that coincided with ongoing reports of tensions within the family. The Beckhams were last pictured together at Romeo’s 23rd birthday in London, with Brooklyn reportedly not in the UK for the event. Victoria Beckham later teased the jam moment in her social feeds, highlighting the lighter side of the family amid surrounding chatter about public disputes. While the couple has weathered various public salvos over the years, representatives have reiterated that familial matters are private and not part of the brand’s campaign narrative.