Debute Nears First Anniversary as Lady Lola Bute's Brand Attracts High-Society Support
Scottish aristocrat's fashion label gains stars including Lila Moss and Rita Ora as it looks to expand beyond its debut year
Debute, the clothing line launched by Lady Lola Bute, is moving toward its first anniversary with a growing cadre of high-society supporters who have helped raise the brand’s profile beyond glossy magazine features. The Scottish aristocrat’s venture has drawn favorable attention from fashion glossies such as Elle and Grazia, yet its rapid rise is increasingly tied to a network of influential friends who have worn or publicly promoted the label.
Lila Moss, the 22-year-old daughter of catwalk legend Kate Moss, recently modeled a white low-backed halter-neck dress from Debute. In the summer, Lola—whose ancestral home is Mount Stuart House on the Isle of Bute—and Lila were pictured enjoying time in Ibiza, wearing matching red negligee-style slip dresses and oversized sunglasses. The brand’s reach has also extended to Rita Ora, the Hot Right Now singer, who was photographed in a long-sleeved backless mini dress from Debute. These collaborations highlight Debute’s aim to blend nostalgic 1990s and early 2000s London fashion with contemporary design sensibilities.
Last October, Lola and her half-sister Jazzy De Lisser founded Debute with a launch party attended by actress Poppy Delevingne and model and DJ Lady Mary Charteris. The event signaled the label’s intent to celebrate sisterhood and personal style through meticulously designed collections inspired by the era’s vibrant street and party scenes. Ahead of the launch, Lola described the brand’s philosophy as one that would encourage wearers to express themselves and feel confident in bold, era-defining silhouettes. “My first memory of dressing up is in a pink tutu — it was my uniform, when I put it on, I remember thinking there was no better feeling in the world. I felt I could express myself and be as outrageous as I liked,” she said.
The Debute narrative is inseparable from Lola’s lineage. The 26-year-old, known publicly as Lady Lola Bute, is the daughter of the late 7th Marquess of Bute, racing driver Johnny Dumfries. Mount Stuart House remains a symbol of the brand’s roots, and Lola has frequently tied Debute’s identity to the Isle of Bute’s aristocratic glamour as a source of inspiration and pedigree. The first anniversary comes as the company emphasizes growth and product development over fanfare, with a spokesperson noting that celebrations will be low-key as the brand focuses on planned expansions and new collections.
April brought a high-society milestone as well: Lola’s 25th birthday party, hosted at Mount Stuart House, drew a who’s-who of fashion and film. The daytime festival-like celebration featured lobster, oysters and local beef, followed by a black-tie ball, and attendees included Sienna Miller and Princess Olympia of Greece. The party underscored Debute’s ability to blend lavish hospitality with fashion-forward branding, a combination that has helped the label secure its place in the hands of A-list personalities while anchoring its narrative in Lola’s family history and the Bute estate.
As Debute approaches its first anniversary, the company’s leadership emphasizes a continued focus on design, production, and marketexpansion rather than protracted public celebrations. A spokesperson told reporters the brand intends to maintain an “internal and low-key” approach to mark milestones, prioritizing future plans and collaborations that could broaden Debute’s reach beyond its current fashion-circle endorsements.
In reflecting on Debute’s trajectory, industry observers note the strategic value of runway-ready aesthetics married to a curated social set. The collaboration with high-profile entrants such as Lila Moss and Rita Ora—both or linked to influential fashion and music spheres—helps position Debute within a broader cultural conversation about luxury streetwear, nostalgia-driven silhouettes, and the revival of late-90s and early-2000s fashion sensibilities. The brand’s narrative continues to revolve around sisterhood, personal expression, and the intertwining of aristocratic heritage with contemporary styling—an approach that has resonated with a global audience hungry for stories that fuse pedigree and pop culture.