Elizabeth Hurley models white bikini on yacht to promote her swimwear line, as NTAs appearance with Billy Ray Cyrus draws attention

Elizabeth Hurley, 60, has fueled anticipation for her Elizabeth Hurley Beach line with a new Instagram clip showing her in a white bikini while filming on a luxury yacht in a location described as a mystery. In the video, the actress and model models a white triangle two-piece from her swimwear collection, featuring gold chain detailing at the bust and on the briefs. She wears white oversized sunglasses and is seen drying off with a multicolored towel before applying sun cream, a sequence that appears designed to promote a winter sun holiday and, by extension, a sale on her products. The post, shared to reach a wide audience, arrives as Hurley continues to leverage her fashion and lifestyle brand while keeping a presence on social media to showcase recent products and seasonal campaigns.

The social post also aligns with a broader narrative Hurley has shared about enjoying time away from the spotlight and pursuing outdoor interests. The clip notes that the location is a mystery, but the footage projects a sun-tinged mood appropriate for a winter escape. The emphasis on her midsection and abs has drawn attention to the model’s well-documented fitness regimen, while the white bikini’s design—trimmed in gold chains—highlights a signature look for her swimwear line. The post comes after Hurley’s public appearances in recent weeks outside her brand work, including a high-profile red-carpet moment earlier in the month.

Earlier this month, Hurley’s social and public appearances were punctuated by a red-carpet moment at the National Television Awards, where she walked with her partner Billy Ray Cyrus. The country singer, 64, posed in a sleek all-black ensemble that included a suede jacket and dark trousers with a side-button design. Hurley complemented him in a striking silver sheer gown from Zhiago, its plunging neckline and thigh-high split catching the light as she moved along the carpet. The pair appeared effortlessly radiant together, and Hurley was accompanied by her son Damian, who stood beside his mother in a white suit and satin shirt, creating a contrasting focal point on the red carpet grid.

The National Television Awards appearance came as Hurley and Cyrus have discussed their evolving relationship in recent interviews and social posts. The couple has been openly supportive of each other, and Hurley has described the romance as a comforting development in her life. She has also highlighted the importance of family, with Damian’s presence a consistent element of her public appearances. The star has previously described her partner as supportive and forward-looking, underscoring the stability the relationship provides as she continues to balance work and personal life.

In conversations with The Mirror, Hurley opened up about their summer together and life beyond the spotlight. She said, “Billy and I have had most of the summer off. We’ve seen both his daughters play in London, which was great. He’s very supportive, and that feels nice.” The remarks underscore a narrative of companionship and shared experiences that has accompanied their public appearances in recent months. Hurley also offered a glimpse into personal hobbies she has embraced during their time together, noting she and Cyrus have adopted two tortoises and that she has become something of a bird watcher. She described observing rare goshawks, declaring there are only about 1,000 nesting pairs in the UK, and she joked about their wild, active life together: “I have a really interesting life. Wild. Parties every night.”

Hurley’s personal life and her long-standing ties to Donnington Hall in Herefordshire provide additional texture to her public story. The Georgian estate, valued at approximately £6 million, features 13 bedrooms and five bathrooms, along with its own lake, and has been her main home since 2012. She purchased Donnington Hall with her late fiancé, Shane Warne, who died in March 2022. The property’s history and Hurley’s years-long ownership have been a backdrop to her public career, including her involvement in projects and events that keep her in the public eye. While it is not clear exactly when Hurley and Cyrus began dating, both have known each other for several years, including their collaboration in 2022’s Christmas in Paradise, which has been cited by multiple outlets as part of the couple’s broader shared history.

Throughout the period surrounding these public appearances, Hurley has balanced brand promotion with personal storytelling. The Instagram post from the yacht, the NTAs red-carpet moment, and her ongoing commentary about life with Cyrus collectively illustrate a career that continues to merge fashion, lifestyle branding, and personal narrative. By weaving product promotion with candid reflections on relationships, travel, family, and hobbies, Hurley continues to position herself not only as an actress and model but as a lifestyle brand ambassador with broad public recognition.

As Hurley presses forward with her swimwear line and public appearances, fans and industry observers alike will be watching how her brand strategy evolves in the coming months. The holiday season often brings renewed focus on fashion and travel, and Hurley’s latest Instagram content and high-profile red-carpet presence at major awards shows position her as a continuing influence in the Culture & Entertainment sphere. The combination of a fashion-forward swimsuit campaign, a high-profile relationship, and a family-forward public persona suggests that Hurley intends to keep her multi-faceted public profile active and relevant through the next stage of her career.