Gucci’s The Tiger premiere in Milan brings A‑list red carpet amid Fashion Week

The Gucci short film The Tiger, directed by Spike Jonze and Halina Reijn, had its premiere on Sept. 23 in Milan, aligning with Milan Fashion Week as attendees gathered for the screening of a project that Gucci has framed as a cinematic extension of its fashion universe. The event drew a cross section of the entertainment and fashion worlds, underscoring the label’s ongoing strategy of blending cinema with high-style presentation on the world stage.

Among those lending star wattage to the night were Demi Moore, Keke Palmer, Edward Norton and Elliot Page, all cast members associated with the project. The guest list also included a slate of fashion icons and industry veterans, such as Gwyneth Paltrow, Serena Williams and Anna Wintour, highlighting Gucci’s pull across film, sport and luxury fashion circles. Princess Maria-Olympia of Greece and Denmark was among the royal-adjacent attendees, underscoring the event’s high-society appeal as Milan Fashion Week brought together designers, celebrities and the industry press.

On the red carpet, guests showcased a spectrum of Gucci’s style language, from sleek, tailored silhouettes to more experimental cuts and accessories that spoke to the label’s cinematic ambitions. The Tiger, described as a collaboration between Gucci and the two filmmakers, invites audiences into a glamorous, fashion-forward world where film and apparel intersect. The premiere served as a showcase not only for the film but for how the brand positions itself at the intersection of art, cinema and fashion during one of the industry’s most watched weeks.

The screening drew attendees beyond the film’s core cast, with a cadre of notable names from different corners of culture. K‑pop star Kim Seok-jin attended the event, alongside a constellation of designers, editors and photographers who have long centered Gucci in the narrative of contemporary luxury. Valeria Golino, Mariacarla Boscono, Isabella Ferrari and Demna Gvasalia were among the familiar faces connected to the brand and to the broader fashion ecosystem that Milan Fashion Week amplifies each September. The presence of such figures emphasized Gucci’s ongoing strategy of courting cross-genre appeal, leveraging cinema’s storytelling power to deepen consumer engagement with its collections.

The premiere also functioned as a live, in-person convergence of fashion and media, with photographers documenting every angle of the red carpet and attendees speaking to a global audience that consumes fashion as both an art form and a social signal. The event adds to Gucci’s recent momentum in using short-form cinema and celebrity-led presentations to frame its latest collections, a move that mirrors broader industry trends toward cinematic campaigns and event-style launches during fashion weeks.

As the night unfolded, the collaboration between Spike Jonze and Halina Reijn offered a nod to cinema’s status as a major cultural partner for fashion brands. Jonze, recognized for his Oscar-winning work, brings a distinct narrative sensibility to The Tiger, while Reijn’s involvement anchors the project in European cinema’s contemporary landscape. The premiere, staged in Milan’s fashion-and-film crossroads, underscores how luxury labels are increasingly using screen storytelling to amplify brand identity, cultivate hype around new releases, and extend their reach to audiences that follow both film and fashion with equal intensity.

The Tigers’ premiere comes at a moment when fashion houses are integrating cinematic experiences into their calendars, turning screenings, red-carpet moments and even stylistic collaborations into tangible cultural events. Gucci’s choice to present The Tiger during Milan Fashion Week aligns with a broader strategy of situating fashion storytelling within periods of heightened media attention, when editors, buyers and fans are converging on the city to witness the season’s priorities firsthand.

IMAGE DISCLAIMER: The images used in this article are provided by the noted outlets and are included to illustrate the event and attendees described in this report. The visuals accompany, but do not replace, the written coverage of the premiere. Additional imagery from the event circulated across media platforms throughout the week, reflecting the ongoing interest in Gucci’s cinematic initiative and Milan Fashion Week’s expansive roster of appearances.