Hailey Bieber turns heads in plunging gown at LA event tied to Chase Sapphire promotion

Hailey Bieber drew attention in a plunging, figure-hugging floor-length dress as she arrived at the ALBA restaurant in Los Angeles for an event tied to Chase’s promotion of the New Chase Sapphire Reserve credit card. The model, 28, who is married to singer Justin Bieber, 31, paired the gown with brown sling-back YSL stilettos and accessorized with silver earrings, rings and dark sunglasses."

The appearance came as Bieber has recently modeled for a Chase campaign centered on the Sapphire Reserve card, underscoring the partnership between the fashion-forward star and the financial brand. The evening’s event was positioned as a promotional stop for Chase as it rolls out the updated card and its benefits in a competitive consumer finance landscape. Eye-catching attire, coordinated accessories and the LA setting amplified the event’s star-powered impact on a night when branding and celebrity exposure were the focus.

Beyond the flash of the red carpet moment, industry insiders have highlighted Hailey’s broader influence in shaping her husband’s career moves. A source cited by Us Weekly described the Rhode founder as having a “big influence” on Justin Bieber’s decision to headline Coachella, saying she nudged him and has consistently supported him in his career arc. The insider characterized Hailey as always in his corner, reminding him of his roots and the significance of reconnecting with his fan base on a major stage. While Justin had previously declined some festival offers, the report noted that Hailey was the driving force encouraging him to perform at Coachella, with the goal of presenting him to fans in a way that reflects both his past and present.

With roughly seven months remaining until the festival, insiders say Justin is already shaping what his Coachella set will look like. One person familiar with the planning described a dual-chorus approach that would blend tracks from his latest “Swag” era with a curated selection of his older hits. The aim, they said, is to create a celebration of his career and where he stands now, while keeping an eye on surprise guests that could elevate the performance experience for attendees. The chatter around a potential bold, multi-generational show underscores how much the festival remains a proving ground for artists reasserting themselves in the public eye.

The reported negotiation and high-profile payday for the festival have added another layer of context to the broader Bieber narrative. Rolling Stone reported earlier this month that Justin secured a record-breaking two-weekend deal worth more than $10 million to headline Coachella, a payoff that would surpass the festival’s past performers in recent years. At a time when the music industry has seen shifting monetization and evolving festival economics, the payout positioned Bieber at the top tier of festival earners for the weekend. The arrangement feeds into a broader public conversation about the economics of mega-festivals and how veteran artists negotiate their return to the stage.

Taken together, the LA appearance and the reported Coachella planning reflect a moment of renewed momentum for the Bieber couple. Hailey’s high-glamour public appearances continue to align with her status as a fashion-forward figure who frequently curves media attention toward her own endeavors and the brands she models. At the same time, Justin’s anticipated Coachella showcase—coupled with the reported seven-figure-plus payday—places him at the center of a high-stakes revival narrative, one in which a storied career is re-contextualized for a new generation of fans. As the festival approaches, observers will be watching to see how the on-stage set integrates new material with familiar hits, and whether Hailey’s influence continues to shape the trajectory of Justin’s public performance strategy.