Influencer slammed for smoking next to pregnant friend amid pregnancy reveal
Video showing what they carry in their bags sparks backlash as Nikki Westcott confirms pregnancy during luxe overseas getaway
An Australian influencer is facing social-media backlash after a TikTok clip appeared to show her smoking a cigarette beside her pregnant friend.
Lucy Jackson, 35, a Gold Coast content creator, is seen lighting a cigarette in a video in which she and Nikki Westcott, 34, display the items they carry in their handbags. Fans on Reddit condemned the moment, arguing that the act was inappropriate given Westcott’s pregnancy or potential pregnancy at the time.
The clip has raised questions about whether Westcott was pregnant when the video was filmed. The caption said the footage came from the pair's drafts, leaving it unclear when it was recorded. Westcott publicly announced she is expecting her first child with husband Oli Frost during a lavish European holiday about two weeks prior to the Reddit backlash, though the pregnancy timeline in social posts was not independently verified.
In the days surrounding the controversy, Reddit users criticized the pair for the apparent contrast between the casual smoking and the pregnancy announcement, with one poster calling the moment “straight up awful.” Others said they were disgusted or surprised by the behavior, while some noted they would wait for further comment from the two co-hosts of the Happy Hour podcast.
Westcott announced the pregnancy in September via Instagram, sharing a gallery from their overseas getaway. The post included several black-and-white images and a caption alluding to welcoming a baby. In one line, she wrote, “Smuggled a plus 1 to Europe. We can't wait to meet you bambino,” alongside photos of her with Frost at seaside locations and in a village setting.
The couple’s personal history has been in the spotlight after Westcott and Frost tied the knot in Byron Bay last October in a sunset ceremony at Amelika Park in the hinterland. Westcott, who co-owns Jagger & Stone, has a substantial following, and the Daily Mail reported that the outlet has sought comment from both Westcott and Jackson.
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The episode adds to ongoing scrutiny of influencer behavior during pregnancy announcements and lifestyle content, highlighting how fans and critics alike parse moments captured on social media and “drafts” folders for potential posts. The Daily Mail reported that the outlets reached out for comment, but no additional statements were provided at the time of publication.