Kay Adams wows in Off Season gear beside Roger Goodell at 49ers game
NFL host wears Kristin Juszczyk’s Off Season design at Levi’s Stadium as the 49ers secure a narrow 16-15 win; the brand gains momentum with high-profile attention.
Kay Adams drew attention on Sunday when she wore a chic 49ers gear ensemble while seated beside NFL commissioner Roger Goodell at Levi’s Stadium. The cropped sweater and tank top combo, designed by Kristin Juszczyk for her Off Season brand, showcased the growing crossover between football fashion and fan culture.
Retailing at about $165, the outfit quickly sold out after Adams posted her look to social media. The design comes from Kristin Juszczyk, wife of 49ers fullback Kyle Juszczyk, whose Off Season brand has gained traction by partnering with players and teams ahead of the season.
Juszczyk’s profile has surged as her custom gameday pieces have been worn by athletes and, notably, even pop star Taylor Swift wore one of her signature puffer jackets with Travis Kelce’s number. Adams’ own show, Up and Adams, has become a popular staple for NFL fans.
Adams later appeared again in the stands, though she had traded the sweater for a lighter look in the San Francisco heat, and she also saluted Juszczyk on social media, writing that “the queen popped off with the latest collection” and tagging Kristin.
Off Season has grown alongside the wave of fashion-forward NFL fans, with Kristin Juszczyk describing the brand as redefining the intersection of football, sports, and style. Since its January launch, the line has leaned into partnerships and limited releases that cater to fans who want to represent their teams in style.
In the game, the 49ers prevailed 16-15 as Mac Jones threw for 284 yards and a touchdown in relief of the injured Brock Purdy. Eddy Pineiro connected on a game-winning field goal as time expired, and Kyle Juszczyk added a rushing score for the hosts. The on-field moment underscored a weekend of high drama and close finishes, while the fashion moment underscored the broader trend of NFL culture merging with lifestyle brands.
The scene at Levi’s Stadium illustrated how fashion and football increasingly intersect, with Adams’ appearance helping to spotlight a brand that has leveraged pop-culture visibility to expand its footprint in a crowded market.