Kim Kardashian and Nike unveil NikeSkims activewear line at New York launch

Kim Kardashian unveiled NikeSkims, an activewear range that blends Skims’ body-conscious silhouettes with Nike’s performance technology, at a New York launch that put a spotlight on both brands. After almost two years in development, the collection became available to buy at 3 p.m. local time, with prices ranging from £42 for a sports bra to around £158 for more technical pieces like the racer long onesie.

The event took place at Nike’s flagship House of Innovation in Manhattan and drew a who’s who of Kardashian collaborators. Kardashian’s mother Kris Jenner and sister Khloé were on hand, wearing all-black ensembles, while a surprise guest, Martha Stewart, attended the event. Serena Williams was also among the notable attendees, underscoring Nike’s push to balance sport and fashion in the line. Kim herself wore charcoal grey leggings and a matching long-sleeve top that was semi-transparent, revealing a Skims sports bra and high-waisted briefs layered underneath. The family’s presence underscored the campaign’s emphasis on reach through celebrity networks, which the brand hopes will bring in a broader, fashion-forward audience.

Nike has long sponsored elite athletes and athletes’ performance but has struggled at times to translate that prestige into broad consumer traction. By partnering with Kardashian and leveraging the family’s extensive social-media footprint—Kim alone has hundreds of millions of followers—Nike aims to appeal to a more fashion-conscious female customer who values both style and function. The collaboration appears to be a strategic bet on celebrity-driven lines to drive foot traffic and online sales across Nike’s channels.

Product details emphasize a muted color palette—burgundy, chocolate brown, slate, and black—and inclusive sizing, with options from XXS to 4X (roughly UK size 30). In addition to the wearables, the lineup includes accessories such as a £94 yoga mat and a nylon gym bag priced at £158. The range is pitched to sit at the intersection of athleisure and high-street fashion, a space where Skims’ shaping aesthetic meets Nike’s technical gear.

Industry watchers note that the price points, while premium, reflect the collaboration’s brand co-ownership model and the surge of interest around celebrity-led athleticwear launches. While some observers question whether hype can sustain demand, Nike’s strategy centers on broad visibility and cross-pollination across fashion and sport. The campaign’s early rollout and the public availability window signal a test of whether a celebrity-led line can convert social-media reach into steady sales over time.

Given Kim Kardashian’s vast following—reported at about 355 million on Instagram—the launch generated substantial online and offline chatter. If NikeSkims sustains momentum beyond the initial rush, it could influence how Nike approaches future collaborations that blend entertainment and sport, signaling a continuing shift toward consumer-friendly, culture-driven limited collections. As the brand continues to release new pieces and expand sizes, NikeSkims will be watched for its ability to deliver both performance and style at a scale that appeals to a diverse customer base.