Kim Kardashian touts NikeSKIMS Bodies in Workwear pirouette at NYC launch event

Kim Kardashian put her public persona on display in New York City early Wednesday as she promoted her latest project, a high-profile collaboration with Nike. The 44-year-old mogul stepped out in a pirate-inspired ensemble that highlighted her toned midriff: a plunging black bra top paired with high-waisted leggings, pointed high-heeled boots and a black scarf wrapped around her head. She wore oversized black sunglasses and carried herself with a measured, businesslike energy as she chatted on the phone and moved through the outdoor setting. Kardashian was at the NikeSKIMS Bodies at Work performance staged at the New York Public Library, an event that also drew her sister Khloe Kardashian and mother Kris Jenner and a sizable entourage.

The appearance came as NikeSkims, the collaboration between Kardashian and Nike, moves from anticipation to a formal launch. Kardashian debuted NikeSkims on Monday, and the inaugural apparel collection is slated to go on sale September 26. The line spans seven collections and includes 58 silhouettes, with sizes ranging from XXS to 4X and prices from $38 to $148. In a Vogue interview published around the same time, Kardashian described the partnership as a natural evolution for Skims, emphasizing that the brand’s strength lies in its focus on the female form and performance apparel. She said the goal was to fuse Skims’ body-conscious approach with Nike’s legacy of innovation and athlete insight, to create activewear that is both functional and flattering for a wide range of workouts and body types.

NikeSkims’ product roster, as outlined by Kardashian and Nike executives, includes pieces designed for everyday training as well as high-performance athletic needs. The line emphasizes comfort, range of motion and durability, aiming to extend Skims’ influence beyond everyday wear into sport. The seven collections collectively encompass a broad spectrum of silhouettes intended to fit a variety of workouts, from weightlifting and cardio to stretching and low-impact routines. Pricing ranges are positioned to attract a diverse customer base, from casual gym-goers to seasoned athletes.

The collaboration also serves as a platform for a rotating roster of ambassador models. Kardashian noted that the campaign would feature a mix of high-profile athletes and rising stars, including Serena Williams, Chloe Kim, Sha’Carri Richardson, Jordan Chiles, and Madisen Skinner, among others. The line’s breadth and the inclusion of such athletes underscore NikeSkims’ aim to bridge fashion and sport, offering pieces that can perform under intense training while maintaining a fashion-forward aesthetic for everyday wear and social appearances.

In discussing the partnership, Kardashian emphasized a long-term commitment rather than a one-off collaboration. She told Vogue that the goal was to establish a durable relationship, with equal ownership and ongoing development of the product line. “When you do a collab, it’s fun, but I really wanted this to be a forever thing,” she said, highlighting the intention to leverage Nike’s global distribution to make NikeSkims a recognizable presence worldwide. The designer also spoke about the process of fitting and fabric selection, describing a meticulous approach to ensure that the activewear remains comfortable and functional while still delivering the signature Skims aesthetic.

The event at the New York Public Library featured Kardashian and her sister Khloe posing together on the steps, with Kris Jenner nearby in all-black attire and visible pride in the collaboration. The moment was captured amid an atmosphere of excitement and media attention, underscoring the cultural cache of Kardashian’s brand when paired with Nike’s athletic legacy.

Kardashian’s public remarks offered a window into her personal fitness philosophy as well. She described herself as a dedicated weightlifter who works out every day, combining weights with cardio and stretching. She noted that back issues have required adjustments to her routine, integrating more lower-body work and Pilates into her regimen. She also described a disciplined schedule—an hour and a half of training daily, with an eye toward maintaining core strength and flexibility. The comments reflected a broader strategy for NikeSkims: to empower wearers to feel confident and capable in clothes designed to support active lifestyles while still feeling comfortable enough for daily wear.

The collaboration’s design philosophy centers on versatility and ease of styling. Kardashian explained that the pieces are intended to provide “over 10,000 ways to mix” items, reinforcing the idea that a curated set of core pieces can be endlessly combined to suit different workouts, environments and moods. She described experimenting with layers, from fitted sports bras to lightweight long-sleeve tops and hoodies, and spoke about the importance of fabrics that hold and shape without being constrictive. This approach aims to translate Skims’ body-conscious ethos into a performance-driven wardrobe that adapts across activities and occasions.

As NikeSkims gears up for its September launch, Kardashian’s public-facing narrative emphasizes accessibility and inclusion. By offering sizes up to 4X and a broad price range, the line seeks to welcome a diverse group of athletes and gym enthusiasts. The campaign’s broader message also aligns with Kardashian’s broader business strategy: to expand Skims’ footprint by collaborating with a global brand that can amplify reach, while keeping control of the product’s development and long-term evolution.

The NikeSkims rollout arrives at a moment when fashion and sportswear collaborations are increasingly mainstream. The collaboration’s ambition—combining Skims’ body-positive design language with Nike’s performance heritage—reflects a broader trend toward multi-brand, inclusive performance apparel. For Kardashian, the project represents both a business milestone and a cultural moment, as she threads her personal identity through a product aimed at serious athletes and casual wearers alike. As the launch progresses toward September 26 and beyond, observers will watch to see how the line performs across markets and whether the partnership can sustain momentum through continued product releases and ambassador campaigns.