Kim Kardashian Upstaged by North West at NikeSKIMS Store Launch

Kim Kardashian's NikeSKIMS store launch at The Grove in Los Angeles on Friday drew immediate attention to a moment of fashion contrast: North West, 12, commanded headlines with a bold street-style entrance beside her mother. Kardashian, 44, wore a skintight quarter-zip top tucked into royal purple cropped leggings and tall, flip-flop–style heels, presenting a monochrome, sleek silhouette. North arrived in boots with electric blue braids and a sunglasses-ready confidence that quickly shifted the focus from the apparel to the personal style moment unfolding in front of photographers.

North's look included oversized shield sunglasses, a graphic T-shirt, and baggy basketball shorts, with the long blue braids pulled into a high-contrast pony and a pendant necklace finishing the ensemble. The pair walked into the rebranded Nike store at The Grove together, flanked by Kardashian's entourage as family members — including Kris Jenner — watched from the sidelines.

The event highlighted a broader push around Kardashian's collaboration with Nike, which went live on Nike's website earlier in the week. The Grove storefront served as a physical stage for the partnership, with the space redesigned to reflect the NikeSkims aesthetic and branding. Kardashian's appearance followed a fashion-show–style sequence earlier in the week in New York, where her family and Kris Jenner joined the scene as the collection debuted to media and fans alike.

In a separate moment tied to the NikeSkims rollout, Kardashian had invited Martha Stewart to join her family for a NikeSKIMS launch in New York City. The collaboration has been framed by Kardashian as a natural extension of Skims' body-conscious design into high-performance activewear, blending Nike's legacy and athlete insights with Skims' focus on the female form. Kardashian described the partnership in Vogue, noting that the collaboration felt like a logical evolution for both brands and the line of activewear it represents.

Kardashian has discussed her workouts and fitness regimen as part of promoting NikeSkims. She described a daily routine that emphasizes weightlifting, stretching, and cardio, with Pilates incorporated to maintain core strength and flexibility. She also acknowledged occasional back issues that required adjustments to her training, while stressing consistency and discipline as staples of her approach to staying healthy for a demanding public life. Her openness about exercise and wellness has become a signature aspect of the brand narrative around NikeSkims.

North's presence at Friday's event underscored the Kardashian family's continuing influence in fashion and entertainment, where high-profile launches blend celebrity spectacle with product reveals. As NikeSkims continues to roll out, observers will watch how the collaboration resonates with consumers and how the family’s public appearances shape the collection's reception across both brands.