Kimbots take over NikeSkims launch as Kardashian clan rolls out all-black look at New York event

Kim Kardashian led a high-profile three-member front row at NikeSkims’ New York launch, with Kris Jenner and Khloe Kardashian matching in all-black ensembles as the event commandeered the New York Public Library for a fashion presentation that doubled as a celebrity moment.

The trio arrived in skin-tight, body-conscious silhouettes, with Kim and Khloe showcasing gym-toned physiques in leggings and form-fitting tops while Kris wore a fitted black hoodie paired with baggy latex trousers. The display had the air of a family portrait in motion, with Kris seated beside Kim in director’s chairs as the brand highlighted its collaboration with Nike and its shift into activewear.

The event also put a spotlight on Kris Jenner’s recent facelift, which the longtime reality TV matriarch reportedly undertook with the aim of refreshing her look. Reports pegged the procedure at about $100,000, a sum Kris publicly discussed in light of fan curiosity and media coverage in the weeks prior. Kris has spoken frankly about her cosmetic choices, including a prior facelift roughly 15 years ago, and she said the goal was to age gracefully and be the best version of herself. She noted that her youngest daughter, Kylie, attended the surgery with her, while Kim remained involved remotely via FaceTime throughout the process. Kris added that her openness about cosmetic work can be inspirational to fans who are navigating their own feelings about aging.

This week’s NikeSkims rollout built on Kim’s earlier reveal that the line would broaden beyond loungewear and shapewear into performance-focused apparel. Nike’s legacy and athlete insights were described by Kim as a natural fit with Skims, aligning with the brand’s commitment to the female form while expanding into activewear. The partnership follows Kim’s stance that Skims is a body-oriented brand and signals a broader product evolution that includes workout gear and performance fabrics as part of the line’s ongoing expansion.

In interviews ahead of the NY event, Kim elaborated on her exercise philosophy, underscoring daily workouts as non-negotiable in her busy life. “I love to work out—it's my therapy,” she said, noting that she often listens to music as part of her routine. She described herself as a big weightlifter, with a focus on lower-body work to stay toned, while incorporating upper-body sessions and intermittent cardio. Kim also highlighted that she uses Pilates to maintain length and flexibility, acknowledging occasional back issues that require adjustments to her routine. She joked about her morning workouts and admitted that she sometimes checks her phone during sessions, a habit she attributed to staying connected in a hectic schedule.

The NikeSkims launch itself unfolded with a star-studded collection of athletes and models, including Serena Williams, Chloe Kim, Sha’Carri Richardson, Jordan Chiles, and Madisen Skinner, who helped demonstrate the line’s activewear capabilities. Kim told Vogue that the collaboration with Nike felt like a natural extension of Skims’ mission, merging athletic performance with the label’s signature body-conscious silhouette. The concept, she explained, centers on celebrating and supporting the female form through gear designed for both sport and daily wear.

The fashion moment culminated later in New York City with a separate party tied to the launch, where Kim reportedly wore a see-through grey catsuit that drew eyes for its bold, eye-catching silhouette. The spectacle underscored the Kardashians’ ongoing influence in fashion and celebrity culture, as they continue to blend business ventures with high-profile appearances and media presence.

The family’s appearance at the NikeSkims event also highlighted a broader cultural narrative about aging, cosmetic enhancement, and the pressures of public life. Kris’s candid remarks about aging—paired with her choice to discuss cosmetic procedures openly—reflect a growing willingness among public figures to discuss personal wellness and transformation in ways that resonated with fans who follow every facet of their lives. At the same time, the collaboration with Nike signals Skims’ ambition to diversify its product family into performance apparel, a move that aligns with a broader trend in which fashion brands pursue athletic collaborations to broaden reach and relevance in a crowded market.

For many observers, the event was less about a single product launch and more about a cultural snapshot: three generations navigating fame, fitness, and fashion in real time, with a brand partnership that spans sportswear and shapewear. As NikeSkims continues to roll out its first wave of activewear, industry watchers will be watching how the line translates the Kardashians’ lifestyle into functional apparel that can perform in studios and on runways alike. The family’s willingness to share personal stories of aging and procedure, alongside a high-profile product collaboration, underscores a branding approach that blends vulnerability with spectacle in the Culture & Entertainment landscape.