Kylie Jenner faces online backlash for using rare Hermès Birkin as carry-on on private jet

Kylie Jenner is facing online backlash after sharing a photo of a rare Hermès Birkin bag on a private jet, using the six-figure Birkin 50 as a carry-on. The brown crocodile bag is valued at about $163,164 on Vestiaire Collective and as high as $200,000 on eBay. Jenner, 28, was photographed in gray sweatpants with a mug in her lap in a cabin image that accompanied an Instagram carousel captioned 'i luv my life.' The post also featured Jenner with her children, Stormi, seven, and Aire, three, whom she shares with ex Travis Scott.

The Birkin 50 is among the rarest of its kind, and the image underscores the broader reality of Jenner’s public persona as a businesswoman who combines comfort with couture. In the carousel, Jenner’s family moments sit alongside the high-end accessory, illustrating the overlap between her personal life and a lifestyle built around luxury goods. The bag sits amid a wider ensemble that includes multiple monogrammed Louis Vuitton pieces observed by followers who track her sartorial choices.

Jenner’s purse collection is widely reported to be valued well into seven figures. Industry observers have noted that her closet includes more than 20 Hermès Kelly and Birkin bags, along with dozens of pieces from Chanel and Fendi. The posts noting these luxury items align with Jenner’s public image as a entrepreneur who has built a multi-brand portfolio around beauty, fashion and accessories. The emphasis on luxury appears consistently in her social-media storytelling, which often centers on personal moments and high-end fashion rather than purely promotional content.

In addition to sharing her glitzy lifestyle, Jenner has used her platform to discuss her business ambitions. During a recent interview with WWD’s Beauty Inc., the makeup mogul spoke about Kylie Cosmetics’ trajectory and the brand’s future plans as it heads into its 10-year anniversary. She described Kylie Cosmetics as a legacy project and said she hopes the brand endures beyond her generation. 'It's my dream that my daughter will want to take over Kylie Cosmetics,' she told the publication, elaborating on the long-term horizon for the company.

The interview also touched on Jenner’s reflections on the past decade. She recalled finding her old phone from 2016 and discovering photographs of herself on the factory floor creating her first eye shadow palette, underscoring the brand’s humble beginnings. Jenner framed the milestone as emotional and surreal, given how far the business has come since its launch in 2015.

Jenner has continued expanding her business portfolio beyond beauty. She launched the clothing line Khy in 2023, describing each brand as an authentic expression of her personal style and storytelling across product categories. She said the throughline for her ventures is whether she would wear or use the product herself and whether it feels like a natural extension of her identity. This philosophy appears to underpin her approach to both beauty and fashion, including collaborations and capsule launches that keep her brand narrative cohesive across channels.

The conversation around Jenner’s luxury lifestyle has been tied to broader conversations about travel behavior and branded prestige among ultra-wealthy consumers. While fans and detractors debated the optics of carrying a six-figure Birkin as luggage on a private jet, observers note that Jenner’s public visibility continues to fuel interest in her business empire and the luxury goods ecosystem that surrounds it. The reactions reflect a cultural moment in which high-end accessories are not only status symbols but also social signals that intersect with celebrity, commerce and media narratives.