Kylie Jenner Sparks Backlash by Carrying Rare Hermès Birkin on Private Flight

Kylie Jenner is facing online backlash after sharing images of her private-jet travel in which a rare Hermès Birkin is used as a carry-on. The six-figure, limited-edition Birkin 50, crafted in brown crocodile, is among the rarest pieces in her expansive bag collection and has become a flashpoint in a broader conversation about luxury and travel.

Jenner’s latest Instagram slideshow captured a cabin scene in which her legs were stretched out in gray sweatpants, a mug resting in her lap, and the brown crocodile Birkin positioned near her feet. The image spotlights a six-figure tote that many followers recognized as among the rarest Birkin designs. Market listings complicate the bag’s valuation: it is listed for about $163,164 on Vestiaire Collective and fetches as much as $200,000 on secondary marketplaces such as eBay. The accessory’s rarity and price have amplified scrutiny as Jenner continues to showcase her high-end style on a platform with millions of followers.

The Birkin sits amid a broader portrait of Jenner’s personal style and wealth. The post adds to a reveal of her purse collection, which the notes describe as totaling more than $1 million and including upward of 20 Hermès Kelly and Birkin bags, along with dozens of Chanel and Fendi pieces. The Instagram carousel also offered a glimpse into Jenner’s family life: shots of her daughter Stormi, seven, and son Aire, three, whom she shares with ex Travis Scott. In one snap, Jenner flashes a cheerful smile while embracing her kids, and other images show Stormi wearing what appears to be a school uniform and Aire nestled with a blanket in a vehicle. Jenner capped the set with a caption that read, “i luv my life.”

In addition to sharing fashion moments, Jenner has recently reflected on her business trajectory. A WWD Beauty Inc. interview conducted around the 10-year anniversary of Kylie Cosmetics underscored her ambition to build a legacy brand. She spoke of dreams that extend beyond today’s success, including a future in which her eldest daughter could take the reins of Kylie Cosmetics. The interview also highlighted Jenner’s broader entrepreneurial footprint, including the launch of her clothing line Khy in 2023 and a continued emphasis on storytelling that feels personal and authentic across beauty, fashion, and lifestyle ventures. Jenner’s public comments emphasize continuity between her brands and a family-forward narrative that fans have followed for years.

The latest Birkin moment arrives amid ongoing public discussion about luxury, travel, and the optics of wealth. Birkin bags—especially limited editions like the Birkin 50—are widely regarded as status symbols in fashion, with many pieces valued well into six figures on secondary markets. Jenner’s choice to use such a prized item as a carry-on on a private flight has intensified scrutiny from observers who argue that the display underscores a widening gap between celebrity opulence and broader public concerns. While supporters view Jenner as a tastemaker whose lifestyle choices are part of her public brand, critics say the spectacle can feel discordant in a world facing economic pressures and conversations about sustainability and excess.

Beyond the headlines, Jenner remains a central figure in culture and entertainment, with her business ventures continuing to draw attention from fans and industry watchers alike. The blend of luxury access, family moments, and brand-building efforts in her public appearances reflects a strategy that keeps her at the forefront of celebrity influence in beauty and fashion. As Jenner’s ventures evolve and her family life continues to unfold in the public eye, observers will likely watch how her personal style choices intersect with the next phases of her brand expansions.