Kylie Jenner unveils three Kylie Cosmetics body sprays in Instagram campaign amid ongoing time apart from Timothée Chalamet

Kylie Jenner has unveiled a new Instagram campaign for Kylie Cosmetics, highlighting three new body sprays described as sweet scents and slated to drop Sept. 23. The 28-year-old billionaire posted images and captions that preview the products—Sweet Éclair, Vanilla Dew, and Caramel Cloud—alongside the message, "Dessert in a mist. Coming 9.23! Sweet éclair, vanilla dew, ☁️ caramel cloud." The campaign marks Jenner’s ongoing expansion of her beauty empire as she markets fragrance-adjacent items to fans while continuing her personal life in the public eye.

In the campaign imagery shared Monday, Jenner presents herself in pale-toned fashion that mirrors the campaign’s dessert-inspired naming. One image shows her in a cut-out ivory swimsuit paired with kitten heels, hair slicked back, as she reclines and holds a bottle. Another shot finds her on a pale pink exercise ball, still holding a spray. The visuals align with Jenner’s broader effort to position Kylie Cosmetics as a lifestyle and scent-offering brand that complements her fashion and wellness lines. The post’s caption underscores the product story and the date, signaling a coordinated rollout across social channels and the brand’s website.

The campaign arrives as Jenner and her partner Timothée Chalamet continue to draw attention for a high-profile romance that has been subject to fan scrutiny over a months-long period of time apart tied to work commitments. The couple, who were last publicly seen together in Budapest in late August, have not been photographed together for more than 36 days, according to reports compiled from sightings and public chatter. Chalamet has been in Hungary filming Dune: Part Three, and Jenner has been balancing her own schedule across her business interests and personal life. The individuals in the coffee shop sighting near Budapest this summer described Jenner and Chalamet as courteous and unfazed by the attention, a moment that resonated with fans who have followed their public appearances since July.

The most recent public acknowledgment of their time apart comes with the Budapest sightings and a separate note from the Daily Mail, which reported that Jenner has reportedly “secretly jets off to see him when she can.” While such reports fuel fan speculation, the reporting to date maintains a focus on the practicalities of two busy, high-profile lives intersecting across continents and work commitments. Chalamet’s schedule has placed him overseas for much of the late summer into fall as he continues work on Dune: Part Three, the third installment of the sci-fi franchise, while Jenner has kept a visible cadence with Kylie Cosmetics marketing and other ventures.

The pair’s public appearances last year included a July stop in St. Tropez, France, for a yacht vacation, and sightings in Budapest later in August, underscoring the long-distance dynamic that often accompanies major projects for both stars. The dynamic has sustained intense interest among fans and entertainment media, particularly as the couple’s schedules align around major film production and Jenner’s brand milestones. In this cycle, their absence from frequent joint appearances has prompted questions about the relationship’s pace, though public statements from those connected to either party have emphasized ongoing companionship and mutual support, even as work commitments create geographic separation.

Beyond the romance headlines, Jenner has used the moment to reflect on Kylie Cosmetics’ trajectory. She has spoken openly about the brand’s 10-year milestone, which will occur in November, and about the evolution from a launch rooted in urgency and exclusivity to a more everyday beauty proposition. Jenner told Women’s Wear Daily that she hopes her daughter will someday take over Kylie Cosmetics, describing the aspiration as a long-term goal tied to building a legacy brand. She explained that the brand’s audience has matured with her, transitioning away from full-glam, “beat” looks toward more natural, everyday beauty that still reflects her personal style. Jenner said she is “emotional” about the anniversary, noting a sense of nostalgia as she revisits early moments—like finding her old phone from 2016 with photos of herself on the factory floor creating the first eye shadow palette—and acknowledging how far the business has come.

Kris Jenner, Kylie’s mother and manager, has added that the family aims to sustain a brand presence that endures beyond a decade, hinting at the broader business strategy required to maintain a legacy brand within a rapidly evolving beauty market. The elder Jenner’s remarks align with Kylie’s emphasis on consistency and storytelling across her brand portfolio, which includes Khy fashion and Sprinter vodka sodas in addition to Kylie Cosmetics. Jenner has stressed that each brand is chosen and developed with a personal lens—would she wear it, use it, or drink it?—to ensure authenticity across the entire portfolio. The comments help explain why the company’s anniversary is more than a marketing milestone; it’s framed as a moment of strategic reflection about longevity and succession in a competitive space.

As the campaign for the new body sprays rolls out, Jenner’s broader strategy appears to fuse product development with personal storytelling. The new scents—Dessert-inspired in name and intended as daily-use options—appear designed to appeal to younger demographics who grew up following Jenner’s brand and who now seek products that resonate with their evolving routines. The emphasis on everyday beauty signals a shift from product scarcity to accessibility, a move Jenner has discussed publicly as part of keeping Kylie Cosmetics relevant as the industry shifts toward multi-category, lifestyle-oriented offerings. Fans and industry observers will watch how the brand balances new launches with its existing lines, especially as the 10-year anniversary approaches and family members potentially assume more prominent roles in future leadership.