'Lip King' Jordan Parke tied to UK's first liquid BBL death; probe finds he remains active in cosmetics industry

British beauty figure known as 'Lip King' Jordan Parke remains active in the cosmetics industry despite being linked to the UK's first death tied to a liquid BBL, a Five News investigation has found. Parke, a Dudley-based beautician who rose to prominence on social media, was connected to the death of Alice Webb, a 33-year-old mother of five, who died after a non-surgical BBL procedure in Gloucester on Sept. 24 of last year. Parke and a second suspect were arrested on suspicion of manslaughter and are currently on bail while investigations continue. The case has prompted questions about the regulation of non-surgical cosmetic procedures advertised on social media.

During the investigation, an undercover reporter set up an appointment via Parke's Instagram account to obtain a lip lift. The footage shows Parke greeting the reporter and then guiding her into a cramped Manchester living room where a backstreet practitioner performed the procedure. The environment appeared non-sterile and lacked visible medical checks or clinical oversight. The reporter was told the day was fully booked and that the operation would be performed by another, unaffiliated practitioner. These scenes underscore concerns about the ease with which cosmetic services can be offered outside regulated clinical settings.

The investigation also reveals details about the price and scope of procedures marketed in such settings. A price list viewed by the undercover reporter included a £700 upper eyelid blepharoplasty and a £1,600 lower facelift, with vaginal rejuvenation advertised at about £1,000. The list, obtained in the course of the probe, illustrates the breadth of treatments marketed at or near residential properties and suggests that non-surgical options are promoted as cheaper alternatives to clinic-based surgeries. While the non-surgical BBL, which uses dermal fillers rather than fat transfer, is not illegal in the UK, there is no standard licensing scheme for businesses offering these procedures in England.

Experts condemned the practices observed in the probe. Ashton Collin, director of the campaign group Save Face, described the findings as 'absolutely disgusting' and urged the government to act quickly. 'When I started Save Face 10 years ago, I didn’t expect to see people carrying out surgical procedures in people’s living rooms,' he said, adding that the public should demand oversight and safer options from regulated clinics.

Parke is not a qualified surgeon. He has described himself on social media as 'The Plastic Surgery Advocate' and has previously performed filler-based BBLs, a non-surgical service. He has also appeared on the television show Botched in 2015 and 2019. He did not respond to a request for comment from Five News.

The case highlights the broader issue of how non-surgical cosmetic procedures are marketed and delivered in the United Kingdom. Liquid BBLs — injections of dermal fillers into the buttocks as a cheaper alternative to a surgical fat-transfer BBL — are often promoted online as a risk-free option, despite potential complications. The rise in popularity has outpaced formal licensing and regulatory standards for providers offering these services, leaving consumers potentially exposed to unsafe practices.

Government authorities said they would review regulatory frameworks in light of the investigation. A Department of Health spokesperson said it would look into the matter and noted that tighter regulation is under consideration as part of ongoing health policy discussions. While lawmakers weigh legislative updates, consumer groups continue to urge individuals to seek treatments only from qualified medical professionals operating in licensed clinics and to verify the credentials of all practitioners involved.

In the meantime, the investigation serves as a cautionary reminder of the risks associated with unregulated cosmetic procedures advertised through social media channels. As authorities consider tightening rules, industry advocates emphasize the importance of consumer literacy and professional accountability in safeguarding public health and safety in an increasingly visible and fast-moving beauty market.