Martha Stewart parties with Kardashians at NikeSKIMS launch in New York

Martha Stewart attended a star-studded launch party for Kim Kardashian's NikeSKIMS collaboration at the Nike flagship store on Fifth Avenue in New York City on Wednesday night.

The gala brought together members of Kardashian's circle, including Kim Kardashian, Khloe Kardashian and their mother Kris Jenner, alongside Stewart, who remains a prominent figure in glossy lifestyle circles. The event marked the official rollout of Kim's SKIMS line in partnership with Nike, a collaboration that has drawn notice for blending athletic wear with Kardashian-era fashion chic. Stewart's presence nods to her long-running influence on American domestic stylists and her ongoing ability to cross into high-profile pop culture occasions.

Kim left observers agog in a sheer purple-grey NikeSKIMS catsuit, while Kris Jenner and Khloe Kardashian complemented her in sleek black skintight shapewear. Stewart, meanwhile, stuck to her trademark business-chic aesthetic, donning a sparkly Brunello Cucinelli blazer over a gold top and pairing cream trousers with gleaming gold platinum wedges from Clergerie New York. The look preserved the event’s blend of glamour and practicality. Photos from the night were shot by Kevin Sharkey, Stewart’s design executive vice president, and Thomas Joseph, her culinary executive vice president. In a caption accompanying the snaps, Stewart noted that she stopped by Kim's fete en route to dinner with former New York City Mayor Michael Bloomberg at The Frick Collection.

The Fifth Avenue party underscored the Kardashian clan’s status in contemporary culture while highlighting Stewart’s enduring appeal among other creative power players. The Frick Collection, a symbol of Upper East Side cultural gravity, set the evening’s backdrop for a night of fashion-forward conversations about celebrity, branding and the evolving nature of collaboration in fashion and lifestyle media.

Kris Jenner has a history of engaging with Stewart that predates this week’s gathering. Three years ago, Kris invited Stewart to lunch as a surprise for Khloe, a moment Kris described with evident affection. “How do I say thank you for coming to the house and helping me surprise @khloekardashian??!!!!!!” Jenner wrote in a public tribute, praising Stewart as “someone I have truly looked up to and admired for so many years.” Jenner added that Stewart has been “an inspiration” in many ways and expressed gratitude for the happiness Stewart brings to the family, even in small moments like baking a cake or carving a pumpkin.

Staying in step with narrative momentum, Stewart later expressed enthusiasm about her Kardashian visit during an appearance on The Tonight Show Starring Jimmy Fallon. She described a recent house-tour experience with the family as “fabulous,” recounting details of their homes and a lifestyle that has captivated viewers for years. “They live sort of in a compound and they have very nice houses, many rooms, all kinds of—like 150 Hermès pocketbooks in a closet,” she said. “I got to go into every closet, every refrigerator, into basements, attics—well, they don’t have an attic.” Stewart emphasized that the evening was filled with laughter and shared moments amid the carefully curated spectacle that defines the Kardashian dynasty in popular culture.

The NikeSKIMS event itself appeared designed to blend celebrity appeal with a sense of forward-facing fashion—an approach that aligns with both Kardashian branding and Stewart’s long-standing role as a tastemaker. While the guest list read like a who’s who of lifestyle and entertainment, the evening’s tone remained celebratory rather than contentious, underscoring how modern collaborations frequently hinge on social capital as much as product development. The Frick Collection, an anchor of old-guard culture, provided a discreet counterpoint to the neon-bright, athleisure-forward energy of NikeSKIMS, illustrating how high fashion, media, and philanthropy intersect in today’s celebrity economy.

As the night concluded, observers noted Stewart’s continued relevance in media and culture circles, where she remains a bridge between traditional domesticity and contemporary branding. The Kardashian clan’s willingness to share the spotlight with a veteran figure such as Stewart appeared to reinforce a broader trend in which established lifestyle personalities lend credibility to newer fashion and wellness narratives. The event’s enduring resonance may lie in its demonstration of cross-generational collaboration, a hallmark of today’s celebrity economy, where enduring names continually find fresh contexts in which to amplify their reach.