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The Express Gazette
Thursday, January 29, 2026

Maya Jama stuns in sheer gown at Vogue bash as Love Island future hangs in the balance

Host’s ITV contract renewals remain unresolved as she commands attention at London Fashion Week alongside ongoing franchise speculation.

Culture & Entertainment 4 months ago
Maya Jama stuns in sheer gown at Vogue bash as Love Island future hangs in the balance

Maya Jama set pulses racing at British Vogue’s London Fashion Week bash at The Savoy on Sunday evening, turning heads in a racy sheer gown that offered a glimpse of her black lingerie beneath. The Love Island host, 31, wore a figure-hugging dress with a plunging neckline and quirky woollen embellishments at the hem as she posed for photographers and mingled with guests at the VIP event.

The appearance comes amid questions about Jama’s future on Love Island, with reports that she has not yet renewed her contract with ITV. While Love Island All Stars is expected to return in January, there has been no public confirmation that Jama will host the main series. A source told The Sun that talks have been delayed because of logistics within Jama’s team, delaying definitive assurances about her involvement. The same coverage also notes that the forthcoming season could feature cost-cutting measures, including a downgrade of the South African villa to a cheaper location. Cameras would skip the Ludus Magnus mansion in Cape Town, instead using the £640 Midden Cottage that featured in the 2020 winter edition, a change described as a bid to trim production costs. These reports underscore the broader uncertainty around Jama’s flagship role even as she remains in demand on other fronts.

In the meantime, Jama has been active on promotional work outside the dating-show spotlight. She recently promoted her latest brand deal with Sproud, a low-sugar, high-protein plant milk, and shared a series of Instagram posts showing off billboards featuring the campaign as she wandered through street-level scenes in east London. In one caption, she wrote, “Went to see some of the billboards today & stopped by where we were giving out free coffees. Big up all the cuties who are tagging me when you see them. If you haven’t tried it yet it’s in Sainsbury’s now & you’ll love it I promise @Sproud.” The posts underscore Jama’s growing profile beyond Love Island and her ability to balance high-fashion appearances with paid-brand collaborations.

The broader Love Island conversation around Jama’s future has intertwined with coverage of the show’s next chapter. Reports about All Stars’ January return have circulated for weeks, but the ITV-backed renewal for the main series remains unresolved as broadcaster and production teams weigh scheduling and format changes. Observers have noted that the new season is anticipated to explore tighter budgets, with the villa’s location cited as a potential early casualty in cost-cutting efforts. The Sun’s sourcing, while tabloid in nature, reflects a pattern of coverage around Jama’s contract status and the show’s evolving production choices.

Beyond the contract talks, the personal side of Jama’s life has taken center stage in recent weeks. The Bristol-born presenter has been publicly linked with Manchester City goalkeeper Ruben Dias, with a string of sightings suggesting the couple’s romance has grown more serious since they were first photographed together at high-profile events. The relationship has fed ongoing chatter about a potential relocation to Manchester to align with Dias’s football commitments, though Jama continues to rotate between London and the north when needed. Reports have suggested she could move permanently to be closer to Dias, a shift that would reflect a broader pattern of celebrities balancing careers with relationships that span multiple cities. Jama’s social-media activity, including her east London brand push, illustrates how she remains a constant presence in British pop culture even as franchise talks unfold.

Public comment from Jama’s team and ITV has been limited as contract discussions continue behind the scenes. Daily Mail’s requests for comment from Jama’s representatives and ITV did not yield a formal statement, a common stance in ongoing negotiations that often require careful timing. Still, the public-facing narratives—fashion appearances, brand partnerships, and relationship dynamics—continue to shape Jama’s public image as she navigates a pivotal moment in her career. The London Fashion Week appearance, with its high-glamour optics, adds another layer to the conversation about how Jama is managing professional opportunities while her most prominent television role remains in limbo.

As coverage continues, fans and industry observers will be watching to see whether Jama signs a renewal ahead of Love Island’s next cycle or if negotiations lead to a different path for the show’s hosting lineup. The dynamic around her contract is likely to intersect with the show’s production plans, branding partnerships, and potential relocation considerations tied to her personal life. In the meantime, Jama’s public appearances at fashion-focused events, her ongoing brand collaborations, and the steady stream of social-media activity provide a steady stream of material that keeps her squarely in the cultural conversation while the contractuals play out. The public-facing narrative, for now, remains a mix of dazzling style moments and industry chatter about a hit show’s evolving hosting equation.


Sources