Roxy Jacenko’s 11-year-old son Hunter launches Labubu stand business

Hunter Curtis, the 11-year-old son of Australian publicist and entrepreneur Roxy Jacenko, has started a new business venture tied to the viral Labubu craze. The youngster announced on social media that he is selling 3D-printed stands designed to hold the furry Labubu plush toys, with orders already rolling in just hours after his post went live.

In a Friday Instagram post, Hunter said: “New business! So many people have PopMart Labubus & they don’t know how to display them. So I have made stands to solve the problem. Slide along to see how they work. If you would like to purchase just send me a DM with your email and I will get in touch with pricing and delivery.” He accompanied the caption with images showing his Labubu collection and demonstrations of how the stands hold the creatures, plus a glimpse of his 3D printer setup in operation. He also shared pictures of himself packing orders, underscoring that the venture is already generating demand.

Roxy Jacenko, 45, confirmed to The Daily Mail that she and husband Oliver Curtis, as well as daughter Pixie, 14, who recently relocated to a Swiss boarding school, are proud of Hunter’s entrepreneurial drive. “We are super proud of him. Pixie too—even though in her moving to Switzerland her room has become his production space,” Roxy said. She noted that Hunter has two 3D printers and has learned how the technology works, then decided to capitalize on the Labubu trend by making stands so he could display the toys he collects and enjoys.

According to Roxy, Hunter can produce about five stands every three hours, and the price is set at $10 per stand. The family’s support comes in the context of a broader pattern: Hunter’s curiosity mirrors a family history of business ventures that has included his mother’s portfolio ofPR and talent enterprises, as well as his sister Pixie Jacenko’s early business experiments.

Pixie Jacenko, now 14, launched Pixie Bows in 2014 when she was two years old, followed by another venture, Pixie Pix, a fidget-toy brand. Those brands achieved notable success before Roxy announced in 2023 that Pixie would close the businesses so she could refocus on school. The siblings’ early forays are part of a long-running family narrative in which entrepreneurship has been a central theme for years.

The Labubu craze referenced in Hunter’s post reflects a social media-fueled wave of interest in quirky, plush collectibles, with collectors seeking ways to display their growing fleets. By offering ready-made stands, Hunter is providing a practical solution for fans who want to organize and showcase their Labubu collections.

The venture is notable not only for its immediacy—arranging stands and taking orders within a day—but also for highlighting how young creators can leverage digital platforms to test ideas with relatively low upfront investment. Hunter’s product concept requires minimal materials beyond the 3D printers and the raw filament used to produce the stands, illustrating how accessible entrepreneurship can be for even pre-teens when they have support at home.

Observers may view Hunter’s efforts as part of a broader pattern in which family networks nurture early-stage business experimentation. Roxy Jacenko’s own career as a publicist and entrepreneur has shown that branding, customer outreach, and a willingness to iterate quickly can translate to real-world opportunities—an ethos her children appear to be absorbing and applying in new forms.

As Hunter’s orders continue to accumulate, the 11-year-old is navigating a path that blends hobby, production, and commerce. Whether the stands become a lasting business or a temporary foray into a trending product, the venture underscores how the Labubu moment—and social-media-driven entrepreneurship more generally—can empower young creators to turn ideas into tangible goods with minimal barriers to entry.