Serena Williams shares Meghan Markle’s wine, joking the Duchess knows how to treat a woman

Serena Williams celebrated Meghan Markle’s wine by sharing a video of her unboxing Meghan’s 2024 Napa Valley Rosé on Instagram, calling the box a beautiful unveiling. The 44-year-old tennis star said she cannot wait to crack a bottle open, noting that the four bottles cost about $30 each. In the clip, she wrestles with the packaging using a mini screwdriver, quipping, “lefty loosey, righty tighty,” before revealing the four bottles of the As Ever Rosé and joking that “somebody knows how to treat a woman.” “There we go,” Williams said as she lifted the lid, adding, “It’s 12 o’clock somewhere.”

Meghan’s lifestyle brand, As Ever, has already sent similar gift boxes to other high‑profile fans, including Mindy Kaling, Zoe Saldana and Kris Jenner. The ornate package features a selection of products tied to Meghan’s Montecito lifestyle line, including the signature Montecito jam. The packaging has been described as ornately curated and designed to give recipients a sense of Meghan’s brand beyond fashion and film work.

In April, Serena opened a separate As Ever hamper described as an ornate, gift-ready box that she teased on social media. She excitedly highlighted items such as Meghan’s Montecito jam and a selection of herbal teas, telling followers she loves tea and joking about the difference between the “one you drink and the one I serve.” The post underscored the enduring friendship between Williams and Meghan, which traces back to their Suits days and includes invitations to Meghan’s wedding to Prince Harry and her New York baby shower in 2022.

The gift boxes have continued to roll out, with Mindy Kaling among the recipients. Mindy shared an unboxing story that showcased a box containing shortbread cookie mix, the Montecito jam in a keepsake box, three types of tea, a crepe mix and flower sprinkles, a package valued at about $93. The collaboration has become a talking point in the duo’s social-media-driven friendship, highlighting how Meghan’s As Ever line blends lifestyle products with celebrity culture.

Beyond the gifts, Williams has been vocal in her support for Meghan. After the controversial 2021 interview with Oprah Winfrey, Williams described Meghan as a “great person” and praised her for strength, confidence, selflessness and poise under intense scrutiny. Williams’ public backing has reinforced the broader narrative around Meghan’s public image and her ongoing ventures in media, hospitality and lifestyle branding.

The ongoing exchanges illustrate how the cultural and entertainment sphere continues to intersect with celebrity friendships, branding, and product launches, with Williams and Meghan at the center of a network that includes fashion, food and fragrance into the broader As Ever platform and related media projects.