Stacy London touts $19 No7 bronzer as makeup must-have ahead of QVC collection
What Not to Wear alum leans into dewy beauty and an easy, error-proof wardrobe as she debuts a QVC line
Stacy London says her camera-ready makeup bag is anchored by the No7 Pro Artist Bronzer, a $19 formula she calls incredible. The former What Not to Wear host told Page Six Style that aging has changed how she wears makeup: you’re not going to wear the same kind of makeup, and when she glam up she leans into creamy, dewy products.
It is insane, and she is not a big bronzer person, so saying that is bonkers. The buzz around the product isn’t limited to London: Bethenny Frankel posted a TikTok praising it as better than the artist formerly known as Chanel, prompting a rapid sell-out. London also lists Maybelline Great Lash Mascara and Caire The Grownup Moisturizer as essential items, the latter described as more water-based than a cream but just as hydrating.
London says aging has been a gift and a lesson, shaping how she approaches beauty and fashion. She emphasizes wearing much less makeup overall and favors products that deliver a creamy, dewy finish without looking heavy. The No7 bronzer remains a standout for occasional glam moments.
Beyond beauty, London is expanding her fashion footprint with a new QVC clothing collection. She describes the line as designed to help people feel confident in their everyday style, with pieces that are error-proof so shoppers can go and wear them with confidence.
The QVC drop includes items such as faux leather wide-leg trousers and leopard-print blazers, among other pieces meant to mix easily with existing wardrobes and span multiple occasions.
When you’re shopping, you kind of want that confidence that you can’t make too many mistakes, London says of the collection’s premise. The collaboration underscores a broader shift for the stylist from her TV-era signature looks toward accessible, camera-ready style for daily life.
London’s approach blends makeup and wardrobe sensibility that tracks with the current consumer emphasis on attainable glamour, a theme that Page Six Style highlighted as she balanced a public persona with a practical, modern wardrobe.
