Win Win contestant bags £20,000 after tense final question on ITV's interactive quiz

A contestant on ITV's Win Win fought back tears after winning a life-changing £20,000 on a tense episode, as the final question sealed the prize. The interactive quiz, hosted by Mel Giedroyc and Sue Perkins, pits 40 studio players against the public in a survey-based format, with viewers at home able to compete for prizes too.

By the end of episode three, the race narrowed to Rosie S. and Shyanne for a £20,000 jackpot tied to a survey about 'The Top Ten Things Brits Lose the Most'. The options were Phone, Umbrella, Glasses, Keys, Socks, Charger, Jewellery, Headphones, Wallet and Remote Control. Rosie S., who had performed strongly throughout, went first and chose Phone. But the decisive moment came when Shyanne stepped forward with her answer: Keys. The studio erupted as it was confirmed to be the number one response, delivering the £20,000 prize on the spot. Overcome with emotion, Shyanne wiped away tears as Mel and Sue congratulated her with an embrace, while the crowd applauded the dramatic win.

The victory also earned Shyanne a coveted spot in Millionaire's Row, joining other contestants and home viewers who will return for the show's six-week finale. A final decision day will determine whether one participant will walk away with the top prize of £1 million. Across the run, prizes also include dream holidays, luxury cars and tickets to major cultural and sporting events.

The show combines studio competition with at-home participation, a core selling point that has helped drive its appeal. Giedroyc described Win Win as "brand new, incredibly interactive," noting that viewers at home can win the same prizes as the studio players. Perkins added that audiences watching in various settings can still be part of the action and possibly win, too.

The programme marks a reunion for the long-running comedy duo, who are fronting a Saturday-night format produced with People's Postcode Lottery. The six-week series airs on ITV1 and ITVX, with DJ and presenter Jordan North helping surprise some winners at home. The arrangement brings back the chemistry fans enjoyed on the pair's earlier collaborations and adds an interactive twist suited to contemporary viewing habits.

Ahead of the premiere, ITV announced the return of Mel and Sue to television with Win Win, a concept built on live survey responses from the public. The show asks questions drawn from those surveys and invites the public to participate—studio players compete for significant prizes while home viewers chase the same rewards online. The brief also highlights a broader cultural snapshot of everyday life as reflected in the questions.

As the run continues, viewers can expect more tense moments as the Millionaire's Row finale approaches, where a single participant will have the chance at a life-changing £1 million payout. The dynamic between the hosts, the interaction with home audiences and the mounting suspense around the grand prize have become defining features of Win Win's reception so far.